With Christmas quickly approaching, it's important to alter your marketing strategy for the holiday season.
It is predicted that general holiday shopping online will increase by 19% from last year [source].
Why not revamp your marketing in order to grow your business during the busy season? There are many easy but effective ideas you could use to catapult your sales...
1. Discount codes
Use email campaigns or social media to promote different discount codes that people will want to use.
Using a "25% off" offer will create a sense of urgency and cause sales to soar. Try using different codes for existing customers and another for new customers who you wish to appeal to for the first time.
2. Special perks for regular customers
So how do you keep a loyal customer coming back? You treat them like VIPs.
Give them special discounts reserved for those who continually buy products or services from you. Let them have first dibs on new merchandise and consider sending little 'gifts' to show your appreciation.
3. Sales
Create a spending frenzy by introducing sales at peak times.
Let your customers know it's for a limited time only by using persuasive language in your email marketing and social media posts. This will push people into buying quickly before the deal ends.
4. Competitions
Consider hosting a couple of competitions throughout the holiday season on social media.
Try offering a product or service for free all the while asking those who enter to share the post. In the long run, people will become more aware of your brand and consider using you in the future.
It's essential to start planning your marketing strategy long before the busy seasons begin.
Good preparation will ensure that you are heard within the mass of sales and discounts and ultimately help your business to grow!
To discuss how we can support your business, get in touch with our team today, via hello@thriveability.co.uk / 0845 838 7517.
