Viewing your website through the eyes of your visitors can seem like an impossible task, we have been there!
With that in mind, here are some ideas that can help you to develop an understanding of what your visitors are seeing and thinking about YOU when they visit your website...
If we could know the honest truth about what customers think when they visit our website, we'd have perfected it so that we were sitting in houses made of gold, however we can't.
On the other hand, what we can do is gather insight by putting together a focus group and studying our website as if we were our buyer personas - the target audience we are dreaming of!
Better yet, we aren't really talking about this as Thrive, we're talking about this as if we were you! Get started now...
When it comes to website reevaluation, knowing what your customers - or potential customers - do and don't like about your content style, sales approach or website design is crucial to you improving and them buying your products or services.
Using your buyer personas can be helpful, so carve out some time in the day to view your website through their eyes.
"What would my buyer persona think of this page?"
Make some notes about elements that you think they would like about your website and the things that might be putting them off...
Honest questions to ask yourself about your website...
- Does your website have too many pages?
- Does your website not have enough pages?
- Is your content reaching out to the right people?
- Are you using the right fonts at the right sizes?
- Is your website user friendly?
- Do you think your website is interactive and engaging?
- Is your website sending out the right message for your business?
Now you should have a starting point to successfully reimagine your website in a more functional and "fit for purpose" way!
If you want to know more about the topics in this blog, feel free to arrange a chat with our team. The kettle is always on, so call 0845 838 7517 or email hello@thriveability.co.uk and we'll be happy to arrange a get-together!
