A key part of the Thriveability Plan is actually understanding who your content is targeted at and who is going to engage with you.
Our buyer personas workshop allows us to discover key demographics, business habits, motivations and behaviours that will form the basis of your content strategy.
This stage of our process includes a personas workshop, questionnaires and interviews, where possible. All of this work will uncover the primary personas that we need to focus on together – that are ideal customers for buying your products or services. All of the follow-up content strategy, including ebooks and blogs – will be centred on ensuring they speak to these very people.
The buyer personas segment of our process will result in:
- Opportunity to review your target audience, their needs, behaviours, motivations and how to speak to them – tone of language, content platform etc.
- Up to four personas, fully planned and designed in professional documents for your whole team to share
- Advice for communicating with these personas and developing them as time goes on
- A strong basis for the content strategy that your Thriveability Plan is focused on