In 2016, the word on the street is “automation”, specifically “marketing automation”. We could go on forever about the ins and outs of this highly sophisticated marketing tactic, but instead we will draw your attention to a blog post, we have recently written.


Automation often uses buyer personas, lead generation, lead nurturing and conversion, plus inbound marketing and specialist automation software.

Marketing automation is the process of automating your marketing tasks – saving time and resource – so that your customers, or potential customers, are sent or faced with email marketing, social media messaging, content offers and more, all thanks to you doing a bit of work 5 months earlier.


OK that’s not a technical explanation, but it’s a nicely-rounded summary, so if you'd like to find out more, call Johnny Woods on 0845 838 7517!