--- title: 4 Marketing Campaigns to Fall in Love With This Valentine's Day description: Valentine's Day marketing campaigns are a great way of warming up the public. Four of our favourite marketing campaigns come from O2, Innocent and Coca Cola! image: https://www.thriveability.co.uk/hubfs/Blog_Featured-Images/UNSPLASH_LOVE_HANDS_FOREST.jpg --- [![Thrive Logo](https://www.thriveability.co.uk/hubfs/thrive-logo-pink-1.svg)](https://www.thriveability.co.uk/) - [What We Do](https://www.thriveability.co.uk/what-we-do) - [About](https://www.thriveability.co.uk/about-us) - [Approach](https://www.thriveability.co.uk/approach) - [Work](https://www.thriveability.co.uk/work) - [Blog](https://www.thriveability.co.uk/blog) - [Contact](https://www.thriveability.co.uk/contact) Blog # 4 Marketing Campaigns to Fall in Love With This Valentine's Day February 9, 2015 6 Minute Read By Thrive HQ ## Even the coldest of hearts couldn't be warmed by these clever marketing campaigns. As Valentine's Day is just around the corner, we thought we would take a look at previous Valentine's Day-related Marketing Campaigns. So, here are four campaigns we love... ### 4 Valentine's Day Marketing Campaigns We Loved #### 1. Innocent On Valentine's Day 2012, Innocent made sure you could send something a lot better than a card. [Innocent](http://www.innocentdrinks.co.uk/) got their customers to create 'love labels' on which they could personalise the Innocent smoothie label for their special someone. I guess nothing says 'be mine' better than a smoothie!  ![Valentines-Day-Innocent](https://www.thriveability.co.uk/hs-fs/hub/306349/file-2400508174.jpg?width=1024&name=file-2400508174.jpg)   #### 2. Not On The High Street Last Valentines Day (2014), [Not On The High Street](http://www.notonthehighstreet.com/) asked the nation to share their own love story. With the hashtag [#LoveYourStory](https://twitter.com/search?q=%40notonthehighst%20%23LoveYourStory&src=typd) people could share their love stories with the world - aww!   #### 3. O2 In 2013, [O2](http://www.o2.co.uk/) helped spread the love on Valentines Day with a Social Media campaign that encouraged users to Tweet their loving messages along with the hashtag [#O2TweetHeart](https://twitter.com/search?q=%23O2TweetHeart&src=typd). The family-friendly messages were shown on a screen in the O2 shops and there was £500 Malmaison Hotel gift voucher up for grabs along with 20 runner up prizes! ![d](https://www.thriveability.co.uk/hs-fs/hub/306349/file-2395596578.jpg?width=1024&name=file-2395596578.jpg)   #### 4. Coca-Cola If smoothies are not your thing, [Coca-Cola](http://www.coca-cola.co.uk/) created the 'Invisible Vending Machine' in 2014 that would only [#ShareACoke](https://twitter.com/search?q=%23ShareaCoke%20&src=typd) with couples on Valentine's Day!  ### One campaign that wasn't so warmly received... These campaigns don't always come up smelling of roses. This tongue-in-cheek IKEA ad (2013) borders on the inappropriate (even if it did get a few giggles in the office)...  ![ikea-happy-valentines-day-260-29707.jpg](https://www.thriveability.co.uk/hs-fs/hubfs/Blog_Content-Images/ikea-happy-valentines-day-260-29707.jpg?width=1024&name=ikea-happy-valentines-day-260-29707.jpg) **Valentine's Day is of course a day for love, romance and happiness so we wish you all a happy Valentine's weekend! If you spot any marketing campaigns over the weekend that you love (or hate) tweet us them at [@ThriveHQ](https://twitter.com/ThriveHQ)!** #### Share this post... [mailto:?Subject=Check%20out%20this%20post&Body=https://www.thriveability.co.uk//blog/4-marketing-campaigns-to-fall-in-love-with-this-valentines-day](mailto:?Subject=Check%20out%20this%20post&Body=https://www.thriveability.co.uk//blog/4-marketing-campaigns-to-fall-in-love-with-this-valentines-day) Ready to talk? ## Whether you need a new website, a branding refresh, or a marketing strategy, the first step is a conversation. We'll give you an honest view of where you are and what's worth doing next. ## You may also like to read... February 8, 2016 #### [Top 5 Valentine's Day Campaigns and News in 2016](https://www.thriveability.co.uk/blog/top-valentines-day-campaigns-and-news-in-2016) Although it might seem to many like just a "Hallmark Holiday" (And yes there are lots of sales campaigns to back this up) there are also... February 13, 2017 #### [Your Valentine's Marketing Needs to Get Smarter](https://www.thriveability.co.uk/blog/your-valentines-marketing-needs-to-get-smarter) If you launched a Valentine's campaign of any kind this year, it's crucial to use your findings to shape next year's. February 9, 2018 #### [6 Brands That Stole Our Hearts With Their Valentine’s Day Campaigns](https://www.thriveability.co.uk/blog/6-brands-that-stole-our-hearts-with-their-valentines-day-campaigns) Valentine’s Day is a time for brands to get creative and ‘show the love’ with their marketing campaigns. ![hubspot-logo-white](https://www.thriveability.co.uk/hubfs/2021%20Assets/Partner%20Logos/hubspot-logo-white.svg "hubspot-logo-white") ![google-partner-logo-white](https://www.thriveability.co.uk/hubfs/2021%20Assets/Partner%20Logos/google-partner-logo-white.svg "google-partner-logo-white") Copyright © Thrive Marketing Limited 2026 [Linkedin](https://www.linkedin.com/company/thrivehq?trk=top_nav_home/) [hello@thriveability.co.uk](mailto:hello@thriveability.co.uk) [01325 778 786](tel:01325%20778%20786)