--- title: 6 Statistics That Prove Marketing Automation Adds Value description: Marketing automation is invaluable, as these six statistics for 2016 prove! image: https://www.thriveability.co.uk/hubfs/Blog_Featured-Images/MAC-DESK-09.jpg --- [![Thrive Logo](https://www.thriveability.co.uk/hubfs/thrive-logo-pink-1.svg)](https://www.thriveability.co.uk/) - [What We Do](https://www.thriveability.co.uk/what-we-do) - [About](https://www.thriveability.co.uk/about-us) - [Approach](https://www.thriveability.co.uk/approach) - [Work](https://www.thriveability.co.uk/work) - [Blog](https://www.thriveability.co.uk/blog) - [Contact](https://www.thriveability.co.uk/contact) Blog # 6 Statistics That Prove Marketing Automation Adds Value December 11, 2015 4 Minute Read By Thrive HQ ## We know that some businesses are still skeptical of marketing automation and whether or not it is an effective tool. As a Hubspot Partner which uses marketing automation we know that it *is* worth the time. However, if your business is still on the fence about whether or not it is for you, here are six statistics that will show the value that marketing automation adds. ### 6 Statistics That Prove Marketing Automation Adds Value ![](https://www.thriveability.co.uk/hs-fs/hubfs/MarketingAutomationROI.jpg?width=1024&name=MarketingAutomationROI.jpg) 1. Those who saw a **higher ROI in 2014** were most likely to have used marketing automation software than not according to the [Hubspot State of Inbound 2015](https://www.stateofinbound.com/)report. 2. 91% of users believe that marketing automation is 'very important' to the overall success of their marketing across channels according to [Marketo](http://www.marketo.com/_assets/uploads/Marketing-Automation-Strategies-for-Sustaining-Success-Ascend2-Marketo.pdf?20150429100716). 3. Monthly Google searches for 'marketing automation' have **grown by 22%** from 12,100 in February 2014 to 14,800 in January 2015. ([Source](http://www.getspokal.com/35-awesome-marketing-automation-statistics-from-2013-2015/)) 4. 79% of top performing companies have been using marketing automation for **more than 2 years** according to [Gleanster](http://www.gleanster.com/). 5. 67% of marketing automation-users listed the technology as '**very effective/effective**' according to [Salesforce](https://www.salesforce.com/form/marketingcloud/conf/2015-state-of-marketing.jsp). 6. The [Hubspot State of Inbound 2015](https://www.stateofinbound.com/) also shows that marketing automation software users have almost **no chance of receiving a lower budget**. ![](https://www.thriveability.co.uk/hs-fs/hubfs/MarketingAutomationBudget.jpg?width=1024&name=MarketingAutomationBudget.jpg) **Still unsure about whether your business should take up marketing automation in 2016? Feel free to arrange a chat with our team - the kettle is always on, so call 0845 838 7517 or email [hello@thriveability.co.uk](mailto:hello@thriveability.co.uk) and we'll be happy to arrange a get-together! ** #### Share this post... [mailto:?Subject=Check%20out%20this%20post&Body=https://www.thriveability.co.uk//blog/6-statistics-that-prove-marketing-automation-adds-value](mailto:?Subject=Check%20out%20this%20post&Body=https://www.thriveability.co.uk//blog/6-statistics-that-prove-marketing-automation-adds-value) Ready to talk? ## Whether you need a new website, a branding refresh, or a marketing strategy, the first step is a conversation. We'll give you an honest view of where you are and what's worth doing next. ## You may also like to read... March 21, 2014 #### [Sex and the City, Blogging and Social Media](https://www.thriveability.co.uk/blog/satc-blogging-social-media-2014) \*Carrie voice over\* “I can’t help but wonder... sixteen years on, would the modern world have altered the lives of our four leading ladies?” October 12, 2020 #### [Celebrating 10 Years of Instagram](https://www.thriveability.co.uk/blog/celebrating-10-years-of-instagram) If you’re old enough to remember when Instagram first burst onto the scene, but not too old to not care about the ‘gram, you’ll be shocked... October 17, 2018 #### [Google Chrome Celebrates 10 Years with a New Update](https://www.thriveability.co.uk/blog/google-chrome-celebrates-10-years-with-a-new-update) This year marks 10 years of Google Chrome, so what better way to celebrate than with an update? ![hubspot-logo-white](https://www.thriveability.co.uk/hubfs/2021%20Assets/Partner%20Logos/hubspot-logo-white.svg "hubspot-logo-white") ![google-partner-logo-white](https://www.thriveability.co.uk/hubfs/2021%20Assets/Partner%20Logos/google-partner-logo-white.svg "google-partner-logo-white") Copyright © Thrive Marketing Limited 2026 [Linkedin](https://www.linkedin.com/company/thrivehq?trk=top_nav_home/) [hello@thriveability.co.uk](mailto:hello@thriveability.co.uk) [01325 778 786](tel:01325%20778%20786)