--- title: 8 Design Tips for Your First 10X Content Pillar Page description: One of the biggest extensions to inbound marketing methodology in 2018 was the introduction of pillar pages. These core topics, or pillar pages, allow you to expand with value-adding, additional content, allowing you to educate your reader further and move them down the funnel. image: https://www.thriveability.co.uk/hubfs/social-suggested-images/laptop-mac-white-desk-confetti-sparkle-1.png --- [![Thrive Logo](https://www.thriveability.co.uk/hubfs/thrive-logo-pink-1.svg)](https://www.thriveability.co.uk/) - [What We Do](https://www.thriveability.co.uk/what-we-do) - [About](https://www.thriveability.co.uk/about-us) - [Approach](https://www.thriveability.co.uk/approach) - [Work](https://www.thriveability.co.uk/work) - [Blog](https://www.thriveability.co.uk/blog) - [Contact](https://www.thriveability.co.uk/contact) Blog # 8 Design Tips for Your First 10X Content Pillar Page January 7, 2019 5 Minute Read By Sarah Burns ## Pillar pages are great at developing existing content into search engine-friendly content and educating your visitors with ease.  A 10X content pillar page is designed to showcase your information - often taken from a gated resource, i.e. ebook - on one long webpage, with an easy-to-navigate style, with key headers. This pillar page should be designed with the reader's ease-of-use in mind, so don't forget: - Key sub-headers to divide each section or topic - Back-to-top hyperlinks, so readers can go back to the 'contents' - Easy-to-read font and size suitable for all screen sizes - Gated opportunity to download a PDF of your page (ebook!) As outlined in our recent post, [How SEO Results Are Being Boosted by Content Pillar Page Marketing](https://www.thriveability.co.uk/blog/how-seo-results-are-being-boosted-by-content-pillar-page-marketing): > "Although ebooks, webinars, email marketing and the other methods in your marketing toolkit are great you now need to look at breaking out the content of these and ungating them - why? > > "By having a variety of your best knowledge and giveaways ungated on your website for all to see means the search engines can see it too. A whitepaper on family law is sure to have lots of your common search terms, but if it's gated Google can't see it. Similarly, a webinar on how to change the oil in a Ford Fiesta is absolutely great for your readers, but Google can't read it." The best way to get started with your 10X content pillar page is to strip out of all of the text from your ebook and then redesign it to suit pillar page best practices, as identified below. 01. Reference core topic in the title, URL and H1 tag 02. Create an anchor-linked table of contents  03. Include your site navigation - it's not a landing page 04. Incorporate any images with the core topic referenced in the ALT text  05. Use H2 tags to set up your section headers  06. Include text hyperlinks to internal and external resources that add value (open in new window)  07. Reference your core topic with synonyms - find a balance for good reading, keep it natural  08. Include a back-to-top hyperlink at the end of each topic/section #### Share this post... [mailto:?Subject=Check%20out%20this%20post&Body=https://www.thriveability.co.uk//blog/8-design-tips-for-your-first-content-pillar-page](mailto:?Subject=Check%20out%20this%20post&Body=https://www.thriveability.co.uk//blog/8-design-tips-for-your-first-content-pillar-page) Ready to talk? ## Whether you need a new website, a branding refresh, or a marketing strategy, the first step is a conversation. We'll give you an honest view of where you are and what's worth doing next. ## You may also like to read... April 30, 2018 #### [Is Facebook Business Manager Right for Your Company?](https://www.thriveability.co.uk/blog/is-facebook-business-manager-right-for-your-company) Facebook Business Manager looks extremely daunting, but the question is, “Can it save you time and money in the long run?” September 28, 2018 #### [Introducing Pillar Pages and Why They Will Be Crucial in 2019](https://www.thriveability.co.uk/blog/introducing-pillar-pages-and-why-they-will-be-crucial-in-2019) Concrete pillars are crucial - they're known for holding up buildings, being towers of strength - it's the same analogy for content pillars. December 3, 2018 #### [How SEO Results Are Being Boosted by Content Pillar Page Marketing](https://www.thriveability.co.uk/blog/how-seo-results-are-being-boosted-by-content-pillar-page-marketing) Content marketing's biggest game-changer in 2018 was arguably pillar pages, reflecting the changing ways that Google ranks our content. ![hubspot-logo-white](https://www.thriveability.co.uk/hubfs/2021%20Assets/Partner%20Logos/hubspot-logo-white.svg "hubspot-logo-white") ![google-partner-logo-white](https://www.thriveability.co.uk/hubfs/2021%20Assets/Partner%20Logos/google-partner-logo-white.svg "google-partner-logo-white") Copyright © Thrive Marketing Limited 2026 [Linkedin](https://www.linkedin.com/company/thrivehq?trk=top_nav_home/) [hello@thriveability.co.uk](mailto:hello@thriveability.co.uk) [01325 778 786](tel:01325%20778%20786)