--- title: Blog - North East Web & Design Agency | Thrive | Sarah Burns description: Our Digital Marketing Manager has been part of our team for seven years and is responsible for the strategy and delivery of our inbound and digital marketing services. Sarah a qualified Google and HubSpot partner employee, as well as being responsible for junior staff. Away from work, Sarah is our resident Friends fan and is loud and proud about her love of 90s boybands. --- [![Thrive Logo](https://www.thriveability.co.uk/hubfs/thrive-logo-pink-1.svg)](https://www.thriveability.co.uk/) - [What We Do](https://www.thriveability.co.uk/what-we-do) - [About](https://www.thriveability.co.uk/about-us) - [Approach](https://www.thriveability.co.uk/approach) - [Work](https://www.thriveability.co.uk/work) - [Blog](https://www.thriveability.co.uk/blog) - [Contact](https://www.thriveability.co.uk/contact) ## Blog We design websites, create brands and run marketing that delivers results. Here’s some of our recent projects. Browse by topic... - [Digital Marketing (508)](https://www.thriveability.co.uk/blog/topic/digital-marketing) - [Office Life (122)](https://www.thriveability.co.uk/blog/topic/office-life) - [Design (49)](https://www.thriveability.co.uk/blog/topic/design) - [Web (48)](https://www.thriveability.co.uk/blog/topic/web) - [News (47)](https://www.thriveability.co.uk/blog/topic/news) March 16, 2022 ### [The Best Way to Utilise Negative Keywords on Google Ads](https://www.thriveability.co.uk/blog/the-best-way-to-utilise-negative-keywords-on-google-ads) Google Ads focuses on two things - relevance and budget - but without realising it you may be throwing away your budget on irrelevant, and/or costly search terms. 12 minute read [Continue Reading](https://www.thriveability.co.uk/blog/the-best-way-to-utilise-negative-keywords-on-google-ads) March 9, 2022 ### [4 New Instagram Features for Marketers in 2022](https://www.thriveability.co.uk/blog/4-new-instagram-features-for-marketers-in-2022) Instagram is always evolving, but it’s not just for influencers and those deadset on jumping on board the latest Reels trends. 14 minute read [Continue Reading](https://www.thriveability.co.uk/blog/4-new-instagram-features-for-marketers-in-2022) March 2, 2022 ### [How to Measure Brand Perception](https://www.thriveability.co.uk/blog/how-to-measure-brand-perception) Brand perception is an important tool to measure the thoughts and feelings associated with a company. 9 minute read [Continue Reading](https://www.thriveability.co.uk/blog/how-to-measure-brand-perception) February 23, 2022 ### [5 Marketing Activities to Promote Your Website for Free](https://www.thriveability.co.uk/blog/5-marketing-activities-to-promote-your-website-for-free) Websites are the ‘shop window’ of your business, whatever business that is, it’s usually the first thing that a potential customer navigates to. 14 minute read [Continue Reading](https://www.thriveability.co.uk/blog/5-marketing-activities-to-promote-your-website-for-free) December 15, 2021 ### [How to Improve Your WordPress Website Speed](https://www.thriveability.co.uk/blog/how-to-improve-your-wordpress-website-speed) WordPress is the most popular website platform today, but your site may be suffering slower load speeds - so how do you fix them? 10 minute read [Continue Reading](https://www.thriveability.co.uk/blog/how-to-improve-your-wordpress-website-speed) December 8, 2021 ### [Does Your Website Need to Be More Accessibility Friendly?](https://www.thriveability.co.uk/blog/does-your-website-need-to-be-more-accessibility-friendly) Website accessibility has become a core consideration during the pandemic as many of us relied on the internet to continue our daily lives (in a fashion) including those with disabilities. 11 minute read [Continue Reading](https://www.thriveability.co.uk/blog/does-your-website-need-to-be-more-accessibility-friendly) December 1, 2021 ### [What is a Hero Image in Website Design? ](https://www.thriveability.co.uk/blog/what-is-a-hero-image-in-website-design) Your hero image is crucial to the impact your website has on first-time and repeat visitors. 14 minute read [Continue Reading](https://www.thriveability.co.uk/blog/what-is-a-hero-image-in-website-design) August 2, 2021 ### [Why Your Website Should Have Two-Factor Authentication](https://www.thriveability.co.uk/blog/why-your-website-should-have-two-factor-authentication) You know when you log in to Facebook and it asks if you want to add a further layer of protection by adding an authentication process and you ignore it because you think ‘No thanks, I just want to snoop on Aunt Mel and her baby drama’? 12 minute read [Continue Reading](https://www.thriveability.co.uk/blog/why-your-website-should-have-two-factor-authentication) July 21, 2021 ### [The Anatomy of a Perfect Landing Page in 2021](https://www.thriveability.co.uk/blog/the-anatomy-of-a-perfect-landing-page-in-2021) We have previously written about what makes a great landing page many times over the years, but in 2021 will your landing pages convert users and do they reflect the current online design and lead generation trends? 18 minute read [Continue Reading](https://www.thriveability.co.uk/blog/the-anatomy-of-a-perfect-landing-page-in-2021) July 14, 2021 ### [2 Ways to Improve Your Website Security and Boost SEO Performance](https://www.thriveability.co.uk/blog/2-ways-to-improve-your-website-security-and-boost-seo-performance-simultaneously) Cyber attacks are fairly commonplace for website owners, with even a small number of Thrive’s clients coming to us as a result of a cyberattack and requiring our support in resolving the situation. 10 minute read [Continue Reading](https://www.thriveability.co.uk/blog/2-ways-to-improve-your-website-security-and-boost-seo-performance-simultaneously) There was an error loading new blogs, please try again later.. **Loading, please wait...** ![hubspot-logo-white](https://www.thriveability.co.uk/hubfs/2021%20Assets/Partner%20Logos/hubspot-logo-white.svg "hubspot-logo-white") ![google-partner-logo-white](https://www.thriveability.co.uk/hubfs/2021%20Assets/Partner%20Logos/google-partner-logo-white.svg "google-partner-logo-white") Copyright © Thrive Marketing Limited 2026 [Linkedin](https://www.linkedin.com/company/thrivehq?trk=top_nav_home/) [hello@thriveability.co.uk](mailto:hello@thriveability.co.uk) [01325 778 786](tel:01325%20778%20786)