So your company needs to implement a marketing plan and blogging is a big part of that - but you're not a marketer, or a writer, or copy editor - how is this even going to work?
Here is where we let you into a little secret - you don't need to be any of those things.
You need to be someone with knowledge and the ability to become a thought leader for your business, industry or company department.
The knowledge and experience you have is worth its weight in gold - so much more than your writing or marketing capabilities.
Your company should have an internal or outsourced marketing agency or consultant who can tidy up your words, but what that agency or consultant can not do is know that key information, which you have!
With that in mind, get past the fog in your head and get scribbling, using our top tips from professional writers, editors and authors alike!
11 Tips from Professional Writers and Authors
Mark Twain
“Substitute 'damn' every time you're inclined to write 'very;' your editor will delete it and the writing will be just as it should be.”
Maya Angelou
“There is no greater agony than bearing an untold story inside you.”
Saul Bellow
“You never have to change anything you got up in the middle of the night to write.”
William Faulkner
“Read, read, read. Read everything - trash, classics, good and bad, and see how they do it. Just like a carpenter who works as an apprentice and studies the master. Read! You'll absorb it. Then write. If it's good, you'll find out. If it's not, throw it out of the window.”
Stephen King
“If you want to be a writer, you must do two things above all others: read a lot and write a lot.”
John Steinbeck
“Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen.”
F. Scott Fitzgerald
“Cut out all these exclamation points. An exclamation point is like laughing at your own joke.”
George Orwell
"Never use a metaphor, simile, or other figure of speech which you are used to seeing in print. Never use a long word where a short one will do. If it is possible to cut a word out, always cut it out. Never use a foreign phrase, a scientific word, or a jargon word, if you can think of an everyday English equivalent. Break any of these rules sooner than say anything outright barbarous."
Elmore Leonard
"I try to leave out the parts that people skip."
David Ogilvy
"Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass."
Lev Grossman
"Don’t take anyone’s writing advice too seriously."
To discuss the content of this blog or how we can support your business, get in touch with our team today, via hello@thriveability.co.uk / 0845 838 7517.
