<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=731202&amp;fmt=gif">

Rio 2016 Campaigns That Were Worthy of a Gold Medal

Friday 21 October 2016

4 minute read

By Sarah Burns

For many of us, the Rio 2016 Olympic and Paralympic Games went by in a bit of a blur.

After all, if you've got to be at work, it's asking a lot of you to stay up until 2am to watch Tom Daley jump off a diving board.

OK, some of us will have made the difficult decision to stay up late that night.

However, despite all of the confusion and late night Olympics performances, desk jobs do bring one advantage - we got to see all of the brands and organisations that focused their summer marketing campaigns on the Games.

It's worth celebrating given that GB had its best overseas summer Olympics ever with a haul of 27 gold medals, 23 silvers and 17 bronze medals.

And celebrate we did, with organisations, nationwide and globally, throwing everything they had at Olympic branding.

Rio 2016 Campaigns We Loved

Panasonic UK - #Superfans


Procter & Gamble - 'Thank You, Mom'


Samsung - 'School of...'


National Lottery - 'I Am Team GB'


Coca Cola - #ThatsGold


The Rio 2016 games showed a strong focus on the merging of people and cultures, which in essence, is the key factor of the Olympic Games - it brings nations together, in support of their own and to learn about others.

So, who is ready for the 2020 Games in Tokyo? They're being shown at slightly better times of the day!

To discuss the content of this blog or how we can support your business, get in touch with our team today via email hello@thriveability.co.uk or call 0845 838 7517. 

If you're looking to embark on a website build project, whether it's completely from scratch or a site refresh, our ebook will give you the knowledge to make your project as stress-free as possible.

The Website Design Handbook for Businesses

You may also like to read...