--- title: Rio 2016 Campaigns That Were Worthy of a Gold Medal description: Rio 2016 came and went in a blur of late night and early morning Olympics performances, but what did companies do to earn themselves a gold medal? image: https://www.thriveability.co.uk/hubfs/Blog_Featured-Images/TROPHIES-WINNING-AWARD.jpg --- [![Thrive Logo](https://www.thriveability.co.uk/hubfs/thrive-logo-pink-1.svg)](https://www.thriveability.co.uk/) - [What We Do](https://www.thriveability.co.uk/what-we-do) - [About](https://www.thriveability.co.uk/about-us) - [Approach](https://www.thriveability.co.uk/approach) - [Work](https://www.thriveability.co.uk/work) - [Blog](https://www.thriveability.co.uk/blog) - [Contact](https://www.thriveability.co.uk/contact) Blog # Rio 2016 Campaigns That Were Worthy of a Gold Medal October 21, 2016 4 Minute Read By Sarah Burns ## For many of us, the Rio 2016 Olympic and Paralympic Games went by in a bit of a blur. After all, if you've got to be at work, it's asking a lot of you to stay up until 2am to watch Tom Daley jump off a diving board. OK, some of us will have made the difficult decision to stay up late that night. However, despite all of the confusion and late night Olympics performances, desk jobs do bring one advantage - we got to see all of the brands and organisations that focused their summer marketing campaigns on the Games. It's worth celebrating given that GB had its best overseas summer Olympics ever with a haul of 27 gold medals, 23 silvers and 17 bronze medals. And celebrate we did, with organisations, nationwide and globally, throwing everything they had at Olympic branding. ### Rio 2016 Campaigns We Loved #### Panasonic UK - #Superfans   #### Procter & Gamble - 'Thank You, Mom'   #### Samsung - 'School of...'   #### National Lottery - 'I Am Team GB'   #### Coca Cola - #ThatsGold   The Rio 2016 games showed a strong focus on the merging of people and cultures, which in essence, is the key factor of the Olympic Games - it brings nations together, in support of their own and to learn about others. So, who is ready for the 2020 Games in Tokyo? They're being shown at *slightly* better times of the day! **To discuss the content of this blog or how we can support your business, get in touch with our team today via email [hello@thriveability.co.uk](mailto:hello@thriveability.co.uk) or call 0845 838 7517. ** #### Share this post... [mailto:?Subject=Check%20out%20this%20post&Body=https://www.thriveability.co.uk//blog/rio-2016-campaigns-that-were-worthy-of-a-gold-medal](mailto:?Subject=Check%20out%20this%20post&Body=https://www.thriveability.co.uk//blog/rio-2016-campaigns-that-were-worthy-of-a-gold-medal) Ready to talk? ## Whether you need a new website, a branding refresh, or a marketing strategy, the first step is a conversation. We'll give you an honest view of where you are and what's worth doing next. ## You may also like to read... November 13, 2015 #### [Time For A Change? How To Effectively Review Your Website](https://www.thriveability.co.uk/blog/time-for-change-how-to-review-your-website-effectively) Viewing your website through the eyes of your visitors can seem like an impossible task, we have been there! August 17, 2018 #### [What Is PPC and Should Your Business Invest in It?](https://www.thriveability.co.uk/blog/what-is-ppc-and-should-your-business-invest-in-it) We’re all accustomed to searching on Google for the answers to our most trivial and significant questions and wonderings alike… January 18, 2019 #### [Pillar Page Marketing: What Is a Topic Cluster?](https://www.thriveability.co.uk/blog/pillar-page-marketing-what-is-a-topic-cluster) Topic clusters are a key part of the development, and foundations of, a pillar page marketing strategy. ![hubspot-logo-white](https://www.thriveability.co.uk/hubfs/2021%20Assets/Partner%20Logos/hubspot-logo-white.svg "hubspot-logo-white") ![google-partner-logo-white](https://www.thriveability.co.uk/hubfs/2021%20Assets/Partner%20Logos/google-partner-logo-white.svg "google-partner-logo-white") Copyright © Thrive Marketing Limited 2026 [Linkedin](https://www.linkedin.com/company/thrivehq?trk=top_nav_home/) [hello@thriveability.co.uk](mailto:hello@thriveability.co.uk) [01325 778 786](tel:01325%20778%20786)