--- title: Improve SEO Visibility, Search Ranking and Online Presence With Active Social Media Campaigns description: An explanation of SMO, Social Media Optimisation, and how it's changing SEO, Search Engine Optimitsation, for North East businessses. image: https://www.thriveability.co.uk/hubfs/Blog_Featured_Main/woman-laptop-mac-notes-notebook-book-writing-desk-office.png --- [![Thrive Logo](https://www.thriveability.co.uk/hubfs/thrive-logo-pink-1.svg)](https://www.thriveability.co.uk/) - [What We Do](https://www.thriveability.co.uk/what-we-do) - [About](https://www.thriveability.co.uk/about-us) - [Approach](https://www.thriveability.co.uk/approach) - [Work](https://www.thriveability.co.uk/work) - [Blog](https://www.thriveability.co.uk/blog) - [Contact](https://www.thriveability.co.uk/contact) Blog # Improve SEO Visibility, Search Ranking and Online Presence With Active Social Media Campaigns November 7, 2013 5 Minute Read By Sarah Burns #### Most of those who have an awareness of inbound marketing could probably already tell you that SEO has changed – it just isn’t how it used to be. Some would go as far as to say it’s pretty much dead – that might be a tad too dramatic for our liking, but we would say it’s slowly fading away to what it used to be. Google, the [most popular search engine in the world](http://www.ebizmba.com/articles/search-engines), has been changing their search algorithms to focus on social hype, rather than nonsense jargon rammed with keywords. That is the type of SEO (search engine optimisation) that is ‘fading away’, if you will. It no longer helps you to do the 'old tricks' like clogging up content with backlinks and keywords, which *always* made you sound like a babbling buffoon. Now, Google only rewards those who actually put something out there that makes sense, is valuable and *needed* by its audience. For instance, an article will do well if it is has a[responsive design for mobile and tablet](https://info.thriveability.co.uk/businesses-should-be-opting-for-mobile-responsive-websites) - where people will access [social media in 2014](https://info.thriveability.co.uk/social-media-marketing-professional-business-tool-or-mugs-game) - and if fans are using you and sharing content. This flurry of social media activity makes Google see it is worthwhile and adding value to the website, in which case the website will slowly rise up relevant SERPs (search engine results pages). If a company really wants to go the extra mile, it’s best to set up a strong social media marketing campaign and regularly update networks with relevant information. Then [include a blog](https://info.thriveability.co.uk/for-business-creating-a-company-marketing-blog) to your website (full of useful articles, vlogs and varying content), using the social networks to share and inform your audience of blog posts’ existence - this is the cycle of activity that Google’s new algorithms love. More than ever before, consumers are turning to each other for recommendations on companies, brands and products, and with social media being the #1 communication tool, it is pivotal you optimise it. Converting from an SEO method to SMO (social media optimisation) is all about shifting your focus on to the consumer, what they want to hear and how it can be best delivered – if you do this well, your audience will grow as fans share and like your material – ultimately promoting your brand for you! **Keyword:** SMO, social media optimisation **Definition:** *“Inviting people into conversation rather than merely broadcasting a message... listening to social media chatter and acting on the results. It is a hashtag or twitter handle on every ad, and a responsive team behind that social media presence for those who respond. It is integrating multiple touch points on multiple channels so that customers get a consistent experience across all of them.”* – [The Guardian](http://www.theguardian.com/technology/2013/jul/22/seo-is-dead-long-live-social-media-optimisation) SEO was the art of focusing on the technicalities behind your web presence, and tweaking them to benefit *your* needs. SMO is the art of creating quality content which increases customer demand, encourages increased website traffic and benefits the *audience*, ultimately, benefiting you when it comes to those pesky search engine results. #### Share this post... [mailto:?Subject=Check%20out%20this%20post&Body=https://www.thriveability.co.uk//blog/social-media-can-improve-seo-visibility-search-ranking](mailto:?Subject=Check%20out%20this%20post&Body=https://www.thriveability.co.uk//blog/social-media-can-improve-seo-visibility-search-ranking) Ready to talk? ## Whether you need a new website, a branding refresh, or a marketing strategy, the first step is a conversation. We'll give you an honest view of where you are and what's worth doing next. ## You may also like to read... October 6, 2014 #### [How SEO Plays A Part In Modern Marketing Strategies](https://www.thriveability.co.uk/blog/how-seo-plays-a-part-in-2015-marketing-strategies) First of all, we're advocates of quality content, over Keyword Stuffing methods. SEO comes into its own when it is partnered with fantastic... January 20, 2014 #### [5 SEO Must-Dos for a Searchable Business](https://www.thriveability.co.uk/blog/5-seo-must-dos-for-a-searchable-business) In past blog posts we've stated quite clearly that search engines aren't what they used to be. They require more effort, attention and... September 27, 2019 #### [Why Bing, Yahoo and Others Matter When Considering SEO](https://www.thriveability.co.uk/blog/why-bing-yahoo-and-others-matter-when-considering-seo) Think of SEO and search and you likely think of the gargantuan that is Google. ![hubspot-logo-white](https://www.thriveability.co.uk/hubfs/2021%20Assets/Partner%20Logos/hubspot-logo-white.svg "hubspot-logo-white") ![google-partner-logo-white](https://www.thriveability.co.uk/hubfs/2021%20Assets/Partner%20Logos/google-partner-logo-white.svg "google-partner-logo-white") Copyright © Thrive Marketing Limited 2026 [Linkedin](https://www.linkedin.com/company/thrivehq?trk=top_nav_home/) [hello@thriveability.co.uk](mailto:hello@thriveability.co.uk) [01325 778 786](tel:01325%20778%20786)