--- title: The Benefits Of Influencer Marketing [Infographic] description: Influencer Marketing is on the rise and your business should implement it into your strategy in order to maximise reach and increase engagement. image: https://www.thriveability.co.uk/hubfs/Blog_Featured-Images/FRIENDS-IPHONE-NOKIA.jpg --- [![Thrive Logo](https://www.thriveability.co.uk/hubfs/thrive-logo-pink-1.svg)](https://www.thriveability.co.uk/) - [What We Do](https://www.thriveability.co.uk/what-we-do) - [About](https://www.thriveability.co.uk/about-us) - [Approach](https://www.thriveability.co.uk/approach) - [Work](https://www.thriveability.co.uk/work) - [Blog](https://www.thriveability.co.uk/blog) - [Contact](https://www.thriveability.co.uk/contact) Blog # The Benefits Of Influencer Marketing \[Infographic\] September 18, 2017 2 Minute Read By Rachael Farley #### Sometimes posting quality content isn’t enough anymore - but where can you find that extra boost? Influencer Marketing is where you use ordinary people to promote your brand. As the following infographic states, **92% of customers trust genuine reviews from someone they can relate to** rather than relying on company advertising. Here’s a handy infographic by [MainPath](https://mainpath.com/influencer-outreach-101-infographic/) that goes into more detail as well as explaining how to build your own influencer marketing campaign. ![1607_ig_main-path-marketing_social-media-influencers.jpg](https://www.thriveability.co.uk/hs-fs/hubfs/1607_ig_main-path-marketing_social-media-influencers.jpg?width=1024&name=1607_ig_main-path-marketing_social-media-influencers.jpg) Discover more posts like this via [Marketing Strategy](https://www.thriveability.co.uk/blog/topic/marketing-strategy). #### Share this post... [mailto:?Subject=Check%20out%20this%20post&Body=https://www.thriveability.co.uk//blog/the-benefits-of-influencer-marketing-infographic](mailto:?Subject=Check%20out%20this%20post&Body=https://www.thriveability.co.uk//blog/the-benefits-of-influencer-marketing-infographic) Ready to talk? ## Whether you need a new website, a branding refresh, or a marketing strategy, the first step is a conversation. We'll give you an honest view of where you are and what's worth doing next. ## You may also like to read... April 9, 2018 #### [Why You Must Pay Attention to Online Reviews to Increase Revenue](https://www.thriveability.co.uk/blog/why-you-must-pay-attention-online-reviews-increase-revenues) The internet has opened up so many avenues of communication between businesses and customers - one of the most crucial and sometimes... October 5, 2018 #### [Ecommerce Tools and Tactics to Boost Your Online Shop's Performance](https://www.thriveability.co.uk/blog/ecommerce-tools-and-tactics-to-boost-your-online-shops-performance) If you're an ecommerce business you'll know just how fast the world of digital sales and technology changes. August 9, 2017 #### [4 Tips to Beat Instagram’s Algorithm](https://www.thriveability.co.uk/blog/4-tips-to-beat-instagrams-algorithm) Struggling to gain engagement on your Instagram posts? Don’t let the algorithm get you down. ![hubspot-logo-white](https://www.thriveability.co.uk/hubfs/2021%20Assets/Partner%20Logos/hubspot-logo-white.svg "hubspot-logo-white") ![google-partner-logo-white](https://www.thriveability.co.uk/hubfs/2021%20Assets/Partner%20Logos/google-partner-logo-white.svg "google-partner-logo-white") Copyright © Thrive Marketing Limited 2026 [Linkedin](https://www.linkedin.com/company/thrivehq?trk=top_nav_home/) [hello@thriveability.co.uk](mailto:hello@thriveability.co.uk) [01325 778 786](tel:01325%20778%20786)