--- title: Blog - North East Web & Design Agency | Thrive | Design description: Design | Darlington based website design and development agency with marketing and branding specialists serving small to medium businesses across the North East and UK. --- [![Thrive Logo](https://www.thriveability.co.uk/hubfs/thrive-logo-pink-1.svg)](https://www.thriveability.co.uk/) - [What We Do](https://www.thriveability.co.uk/what-we-do) - [About](https://www.thriveability.co.uk/about-us) - [Approach](https://www.thriveability.co.uk/approach) - [Work](https://www.thriveability.co.uk/work) - [Blog](https://www.thriveability.co.uk/blog) - [Contact](https://www.thriveability.co.uk/contact) ## Blog We design websites, create brands and run marketing that delivers results. Here’s some of our recent projects. Browse by topic... - [Digital Marketing (508)](https://www.thriveability.co.uk/blog/topic/digital-marketing) - [Office Life (122)](https://www.thriveability.co.uk/blog/topic/office-life) - [Design (49)](https://www.thriveability.co.uk/blog/topic/design) - [Web (48)](https://www.thriveability.co.uk/blog/topic/web) - [News (47)](https://www.thriveability.co.uk/blog/topic/news) March 2, 2022 ### [How to Measure Brand Perception](https://www.thriveability.co.uk/blog/how-to-measure-brand-perception) Brand perception is an important tool to measure the thoughts and feelings associated with a company. 9 minute read [Continue Reading](https://www.thriveability.co.uk/blog/how-to-measure-brand-perception) July 21, 2021 ### [The Anatomy of a Perfect Landing Page in 2021](https://www.thriveability.co.uk/blog/the-anatomy-of-a-perfect-landing-page-in-2021) We have previously written about what makes a great landing page many times over the years, but in 2021 will your landing pages convert users and do they reflect the current online design and lead generation trends? 18 minute read [Continue Reading](https://www.thriveability.co.uk/blog/the-anatomy-of-a-perfect-landing-page-in-2021) January 29, 2021 ### [What is Emotional Branding and Why Does it Attract Customers?](https://www.thriveability.co.uk/blog/what-is-emotional-branding-and-why-does-it-attract-customers) As you may have guessed, emotional branding relies on creating brand elements that play on a customer’s emotion to encourage an ‘emotional’ buy-in. 15 minute read [Continue Reading](https://www.thriveability.co.uk/blog/what-is-emotional-branding-and-why-does-it-attract-customers) March 16, 2020 ### [What Is Your Brand Voice and Why Does It Matter?](https://www.thriveability.co.uk/blog/what-is-your-brand-voice-and-why-does-it-matter) If you work at a marketing and design agency as I do, you’ll know just how important it is to stay ‘on-brand’. But away from agency life, it can be easy to forget just how crucial your brand is to every single element of your marketing. 11 minute read [Continue Reading](https://www.thriveability.co.uk/blog/what-is-your-brand-voice-and-why-does-it-matter) February 14, 2020 ### [Tripadvisor Rebrands and Launches ‘Review Hub’  ](https://www.thriveability.co.uk/blog/tripadvisor-rebrands-and-launches-review-hub) Online travel review giant Tripadvisor has rebranded in January 2020, with a slick logomark and reduced colour palette. 14 minute read [Continue Reading](https://www.thriveability.co.uk/blog/tripadvisor-rebrands-and-launches-review-hub) July 26, 2019 ### [The Importance of Whitespace in Website Design](https://www.thriveability.co.uk/blog/the-importance-of-whitespace-in-website-design) Whitespace is a key tool in a designer’s toolbox - it can look, to the untrained eye, like ‘empty, wasted space’, but in actual fact it’s critical to a site’s clean look, elegant layout and a web visitor’s ease of use. 12 minute read [Continue Reading](https://www.thriveability.co.uk/blog/the-importance-of-whitespace-in-website-design) May 22, 2019 ### [Why It's Time to Freshen up Your Website](https://www.thriveability.co.uk/blog/why-its-time-to-freshen-up-your-website) Even today in the digital age we're all living in, it's easy for SMEs to become distracted by other issues and forget the need to keep their online presence updated. 22 minute read [Continue Reading](https://www.thriveability.co.uk/blog/why-its-time-to-freshen-up-your-website) April 15, 2019 ### [5 Ways Design Allows You to Build a Trustworthy Brand](https://www.thriveability.co.uk/blog/5-ways-design-allows-you-to-build-a-trustworthy-brand) Trust is often a word that is ‘branded’ about, but few businesses understand the benefits of being seen to be trustworthy and others assume that they are. After all, trust is something that has to be earned. 25 minute read [Continue Reading](https://www.thriveability.co.uk/blog/5-ways-design-allows-you-to-build-a-trustworthy-brand) February 6, 2019 ### [A Look at January’s Biggest Rebrands](https://www.thriveability.co.uk/blog/a-look-at-januarys-biggest-rebrands) As the saying suggests, ‘New year, new start’, a number of national and international brands made the decision to rebrand in January. 32 minute read [Continue Reading](https://www.thriveability.co.uk/blog/a-look-at-januarys-biggest-rebrands) January 4, 2019 ### [Shutterstock Research Unveils 3 Biggest Colours of 2019 \[Infographic\]](https://www.thriveability.co.uk/blog/shutterstock-research-unveils-3-biggest-colours-of-2019-infographic) Research unveiled by Shutterstock has concluded UFO Green, Plastic Pink and Proton Purple are going to be the biggest colours of 2019. 3 minute read [Continue Reading](https://www.thriveability.co.uk/blog/shutterstock-research-unveils-3-biggest-colours-of-2019-infographic) There was an error loading new blogs, please try again later.. **Loading, please wait...** ![hubspot-logo-white](https://www.thriveability.co.uk/hubfs/2021%20Assets/Partner%20Logos/hubspot-logo-white.svg "hubspot-logo-white") ![google-partner-logo-white](https://www.thriveability.co.uk/hubfs/2021%20Assets/Partner%20Logos/google-partner-logo-white.svg "google-partner-logo-white") Copyright © Thrive Marketing Limited 2026 [Linkedin](https://www.linkedin.com/company/thrivehq?trk=top_nav_home/) [hello@thriveability.co.uk](mailto:hello@thriveability.co.uk) [01325 778 786](tel:01325%20778%20786)