Typically, press releases are seen as a skill of the trained journalist. And, of course, that remains true for many reasons, but you don’t have to be Clark Kent to get your business-promoting content successfully published in the local press or online...
Content Marketing Is Now More Successful Than Traditional Methods
Score! Content marketing is attracting more leads and investment than ever before - if you haven't yet delved into modern tactics, it's time to revolutionise your marketing strategy and spend...
Here's How Businesses Can Incorporate PR and SEO for a Successful Marketing Strategy, Wider Reach and Increased Sales
We've said it before and we'll say it again - PR isn't just a traditional marketing tactic any more. We've also previously stated that SEO has changed and we're now focusing on a content-rich strategy, above the old "backhanded" ways of yesteryear.
Is Traditional PR Still a Valid Marketing Tactic for Business?
For years we have all got used to the idea of “digital”. Old-fashioned PR methods had more or less gone out of the window, yet now, all of a sudden, there are rumblings that it’s all about to return?