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You don't need to be Clark Kent (Superman, of course) or Rory Gilmore (Gilmore Girls) to produce your own press releases.

Score! Content marketing is attracting more leads and investment than ever before - if you haven't yet delved into modern tactics, it's time to revolutionise your marketing strategy and spend...

We've said it before and we'll say it again - PR isn't just a traditional marketing tactic any more. We've also previously stated that SEO has changed and we're now focusing on a content-rich strategy, above the old "backhanded" ways of yesteryear.

For years we have all got used to the idea of “digital”. Old-fashioned PR methods had more or less gone out of the window, yet now, all of a sudden, there are rumblings that it’s all about to return?