--- title: "World Cup 2014: Video Marketing Takes Centre Stage for Football Campaigns" description: World Cup marketing seems to have favoured video over a lot of methods, with many fans turning to YouTube for football-related content for the tournament. image: https://www.thriveability.co.uk/hubfs/Blog_Featured-Images/SAMSUNG-PHONE-FOOTBALL-SPORT.jpg --- [![Thrive Logo](https://www.thriveability.co.uk/hubfs/thrive-logo-pink-1.svg)](https://www.thriveability.co.uk/) - [What We Do](https://www.thriveability.co.uk/what-we-do) - [About](https://www.thriveability.co.uk/about-us) - [Approach](https://www.thriveability.co.uk/approach) - [Work](https://www.thriveability.co.uk/work) - [Blog](https://www.thriveability.co.uk/blog) - [Contact](https://www.thriveability.co.uk/contact) Blog # World Cup 2014: Video Marketing Takes Centre Stage for Football Campaigns June 6, 2014 8 Minute Read By Sarah Burns #### Is anyone else starting to get a little tired of Joe Hart running his hand through his newly washed *Head and Shoulders *hair? Of course, this advertising campaign started before the World Cup momentum had reached fever pitch, but it is one of many advertising campaigns that now feature goalkeeper, Joe. Which is why we're running through some of the best World Cup-related video marketing strategies this year.  The idea behind a lot of the English team's campaigns - and from the brands featuring [England](http://www.thefa.com/england/mens-seniors) - is the official FA #StandingTogether hashtag, which is supporting the England team's [World Cup](http://www.fifa.com/worldcup/) campaign.  ### Joe Hart with Head & Shoulders, Gillette As we've already said, Joe has been in *[Head & Shoulders](http://www.headandshoulders.co.uk/) *campaigns in the run-up to the World Cup, [but he's also been seen](http://www.pgnewsroom.co.uk/press-release/gillette-announces-joe-hart-front-football-campaign) in *[Gillette](http://www.gillette.com/en/gb/home.aspx)* advertisements and the Vauxhall [#StandingTogether](https://twitter.com/hashtag/StandingTogether) one. ### Vauxhall [Vauxhall](http://www.vauxhall.co.uk/)'s patriotic *#StandTogether *commercial has recently appeared on TV, showing the nation and England's players coming together (as well as a brief appearance of a Vauxhall warehouse). It does a good job in promoting the inevitable patriotism and solidarity that we muster so easily every World Cup. ### Grant's Whiskey [Grant's Whiskey](https://www.grantswhisky.com/lda/) have done a great job of collaborating with some football greats to form a short film on their YouTube channel. Not really an advert at four minutes apiece, but a great watch for any footballing fan, we like that we can actually take something from this creation. Ultimately, the video is to advertise their new whiskey, *Signature*, which you can win bottles of each week during the World Cup competition.  ### Adidas With a backing track from Kanye West and appearances from global footballing superstars - Dani Alves, Bastian Schweinsteiger, Luis Suárez, Xavi, Jordi Alba, Mesut Özil, Robin van Persie and David Villa - Adidas has well and truly "gone to town" in creating their 'all or nothing' campaign for this year's World Cup. The intense advert shows their journey where they risk having "all or nothing", as dreams and nightmares risk becoming reality throughout the tournament.  ### Shakira's unofficial Brazil 2014 single (and video) With Pitbull and Jennifer Lopez taking the title of official World Cup song for host nation, Brazil, with *We Are One (Ole Ola)*, there is a row brewing in favour of this attempt from Shakira. Shakira's catchy, South American tune, *La La La*, is winning the popularity stakes and Brazilians remain baffled as to why Pitbull and J Lo were picked. Neither are Brazilian - as well as the fact that the single is being sung in English and Spanish - save a little Portuguese at the end for featured Brazilian singer, Claudia Leitte.  Shakira's video, on the other hand, co-stars Shakira's partner, Barcelona defender Gerard Pique and several of his footballing friends, including Lionel Messi, in the colurful music video. Her previous World Cup anthem from 2010, *Waka Waka*, has also regained support from Brazillian fans. *La La La* also promotes the partnership between Shakira and [Activia](http://www.danoneactivia.co.uk/) to support the [World Food Programme](http://www.wfp.org/) and its School Meals initiative. If you want to compare Shakira and Pitbull / J Lo's attempts and decide for yourself, here is the official video for the official Brazil soundtrack, *We Are One (Ole Ola)*.    One thing is for sure - when that first whistle blows on June, 12, we'll have seen more than enough of the biggest stars to grace Brazilian football pitches this summer - that is, until England v Italy on Saturday, 14 June... Come on England!! #### Share this post... [mailto:?Subject=Check%20out%20this%20post&Body=https://www.thriveability.co.uk//blog/world-cup-14-england-video-marketing](mailto:?Subject=Check%20out%20this%20post&Body=https://www.thriveability.co.uk//blog/world-cup-14-england-video-marketing) Ready to talk? ## Whether you need a new website, a branding refresh, or a marketing strategy, the first step is a conversation. We'll give you an honest view of where you are and what's worth doing next. ## You may also like to read... May 8, 2015 #### [Why It's Easier to Succeed with Instagram Campaigns Than You Might Think](https://www.thriveability.co.uk/blog/why-its-easier-to-succeed-with-instagram-campaigns-than-you-might-think) Instagram is a great platform for capturing the excitement of fans and with current trends. This also makes it a great place to implement... June 11, 2018 #### [Celebrating the World Cup With Thrive's Direct Mail Campaign](https://www.thriveability.co.uk/blog/celebrating-the-world-cup-with-thrives-direct-mail-campaign) Thrive is getting football fever! With the World Cup kicking off on Thursday, we recently sent World Cup kits to organisations across the... March 23, 2020 #### [How to Take Care of Your Mental Wellbeing Whilst in Self-Isolation](https://www.thriveability.co.uk/blog/how-to-take-care-of-your-mental-wellbeing-whilst-in-self-isolation) We are living in frankly unprecedented and bizarre times. COVID-19 is nothing like anyone in living memory has experienced, apart from... ![hubspot-logo-white](https://www.thriveability.co.uk/hubfs/2021%20Assets/Partner%20Logos/hubspot-logo-white.svg "hubspot-logo-white") ![google-partner-logo-white](https://www.thriveability.co.uk/hubfs/2021%20Assets/Partner%20Logos/google-partner-logo-white.svg "google-partner-logo-white") Copyright © Thrive Marketing Limited 2026 [Linkedin](https://www.linkedin.com/company/thrivehq?trk=top_nav_home/) [hello@thriveability.co.uk](mailto:hello@thriveability.co.uk) [01325 778 786](tel:01325%20778%20786)