Content Marketing

Strategy and copywriting go hand-in-hand for successful, bespoke campaigns

A fully-functional, responsive website requires a relevant, professional brand - and to promote both of these elements a strategic marketing focus is required.

Content marketing is at the heart of promoting your website, email campaigns, social media presence, brochures and posters. It is the art of producing relevant, accurate, bespoke content that delivers your message in the right style, on the right format for the right audience.

We have an in-house team of content experts, all of whom are well-rehearsed in producing campaigns that are on-brand, deliver your marketing and/or sales objectives and fit around your desired platform or format. Your account manager will work with you to deliver a direct mail campaign, social media campaign or email marketing campaign that resonates.

Scroll down for the types of content marketing projects we deliver.

At Thrive we work with you on a variety of content marketing objectives, including:

 

Buyer Personas Workshop

A three-hour session designed to explore the creation of profiles that suit your target audience. We will walk you through the thought process behind one buyer persona, as well as identifying some “quick wins” for improving your content marketing and promotional activities in the short-term.

 

Social Media Workshop

A three-hour interactive workshop led by one of our in-house social media experts, which will outline either an overview of social media as a marketing tool, or specific platforms and goals, based on an initial meeting. These sessions can be delivered 1-on-1, in small groups of your staff or as an overview for a mix of organisations (dependent on requirements and timescales).

 

Email Marketing

Our content team has an array of experience delivering successful, strategic, on-brand email campaigns for organisations across B2B and B2C campaigns, as well as for the non-profit sector. We can deliver email marketing campaigns on a variety of platforms including, Mailchimp, Klaviyo and HubSpot. Our in-house design team will ensure your email templates are on-brand and responsive for all devices.

 

Social Media Management

With more than ten years’ experience delivering bespoke social media management services for companies across B2B, B2C and non-profit, we’re continually updating our social media services to suit the changing landscape. Our team can offer your company one of three standard social media retainers, or for a larger project a bespoke monthly project. With many years’ success delivering tangible results for the hospitality, retail, non-profit, leisure and travel sectors, we can deliver proven results.

 

Copywriting - Print and Digital

Whatever your project it likely needs a strong marketing approach and that always involves copywriting to a degree - even if it’s the decision to choose a design-only route (you need content at some stage to introduce or explain your quirky approach). Our team can deliver on-brand, relevant, professional, audience-focused content campaigns that suits your buyer personas (target audience), across many platforms. Our experience includes website copy, brochures, flyers, posters, online and print product descriptions, social media, email, blogs, corporate documents, ebooks and whitepapers… We can even help with your overarching marketing strategy, so please don’t hesitate to ask us to dazzle - we promise we will!

 

We also offer paid social management and paid search management services, which you can find out more about here.

To conclude... 


All good things must come to an end, including the greatest novels, scripts and, yes, content campaigns... However, our journey with you could just be beginning...

Blog

Get the latest news and updates from our team.