Together we will share lots of ideas and strategies to help you produce your buyer personas.
Our Buyer Personas Workshop typically runs at Thrive from 10am-3pm, including a lunch break. Our two strategic marketing members will structure the session and support your mix of key customer-facing and decision-making team members.
This will be a creative session, where no idea is wrong and we will be digging deep to scope the personality and key factors that make up your ‘ideal’ and ‘anti-’ personas.
The workshop generally consists of:
Note: This session can over-run, but we aim to develop one persona during this workshop. You can then use the practices you’ve discovered to build your own additional personas or book additional sessions. Each session is bespoke to the company’s needs and knowledge of buyer personas and inbound marketing - the agenda is a guideline only.