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Content Marketing

Strategy and copywriting go hand-in-hand for successful, bespoke marketing campaigns.

A fully-functional, responsive website requires a relevant, professional brand - and to promote both of these elements a strategic marketing focus is required.

Content marketing is at the heart of promoting your website, email campaigns, social media presence, brochures and posters. It is the art of producing relevant, accurate, bespoke content that delivers your message in the right style, on the right format for the right audience.

We have an in-house team of content experts, all of whom are well-rehearsed in producing campaigns that are on-brand, deliver your marketing and/or sales objectives and fit around your desired platform or format. Your account manager will work with you to deliver a direct mail campaign, social media campaign or email marketing campaign that resonates.

At Thrive we work with you on a variety of content marketing objectives, including:

Email Marketing

Our content team has an array of experience delivering successful, strategic, on-brand email campaigns for organisations across B2B and B2C campaigns, as well as for the non-profit sector. We can deliver email marketing campaigns on a variety of platforms including, Mailchimp, Klaviyo and HubSpot. Our in-house design team will ensure your email templates are on-brand and responsive for all devices.

Direct Mail

While businesses tend to prioritise digital marketing campaigns, you can’t ignore the power of a direct mail campaign. By sending a tangible reminder of your business to prospects, you can push yourself to the forefront of everyone’s minds, increasing brand awareness. Our team can help you with the design, production and delivery of your campaign so that you can focus on engaging with your new leads.

Buyer Personas

A three-hour session designed to explore the creation of profiles that suit your target audience. We will walk you through the thought process behind one buyer persona, as well as identifying some “quick wins” for improving your content marketing and promotional activities in the short-term.

Marketing Strategy

Before you get started with any marketing campaign, you must have a clearly defined marketing strategy which links back to your business goals. Businesses can’t afford to take a shotgun approach with their marketing, instead Thrive can help you hone down on the objectives that matter to you, whether this is brand awareness or lead generation. We can then create a bespoke strategy which will be successful and produce a great return on investment.

Copywriting

Whatever your project it likely needs a strong marketing approach and that always involves copywriting to a degree - even if it’s the decision to choose a design-only route (you need content at some stage to introduce or explain your quirky approach). Our team can deliver on-brand, relevant, professional, audience-focused content campaigns that suit your buyer personas (target audience), across many platforms. Our experience includes website copy, brochures, flyers, posters, online and print product descriptions, social media, email, blogs, corporate documents, ebooks and whitepapers.

Digital Workshops

Our team can offer a variety of bespoke training programmes, either 1-on-1 or as part of a group workshop. From buyer personas to social media, to blogging, we can offer it all, giving guidance at various levels of expertise to suit attendees, and with specific goals or objectives in mind, if it's a bespoke 1-on-1 training session. 

Social Media

All good things must come to an end, including the greatest novels, scripts, and, yes, content campaigns... However, our journey with you could just be beginning...

Choose a Digital Workshop

Not sure where to start?

Get in touch with the Thrive team if you're not sure which of our services is the best solution - we'll help you to get on the right track with a plan for success!

Contact Thrive