This 21-page ebook is your ideal resource for identifying the core metrics and KPIs your marketing team should be identifying and improving upon to get the best results for your organisation's marketing efforts.
- Advice about managing your marketing team
- Best practices for recognising strong and failing performance
- Metrics that can provide great insights into your marketing efforts' success or failure
- Guidance about rewards and recognition structures to boost your marketing team's efforts
- Best practices for cross-department reporting on marketing and sales efforts
- How to act upon the data you receive from your marketing professionals
- Identifying your leadership style as a CEO, director, supervisor or manager