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How to Create Buyer Personas

This 20-page ebook is designed to give you insight into what a buyer persona is, how they are developed and how they work for your sales and marketing teams.

You'll learn:

  • What buyer personas are and how they accurately represent the customers you need to target.
  • How to put together a buyer persona with our free templates – included!
  • The beginnings of inbound marketing, as buyer personas are a key part of this method.