Helping you to produce educational, relevant and consistent campaigns
How to Run Successful Inbound Campaigns
This 24-page ebook explains the process behind creating successful inbound marketing campaigns, including how to align marketing and sales to best perform.
- What is a successful inbound marketing campaign?
- How do I create an amazing premium content offer?
- Ways to attract traffic and leads with your content
- How to best position your offer on your website, including a full understanding of calls to action (CTAs), landing pages and workflows
- Why it's important to - and how to - market your offer to existing contacts, using various email formats
- Best practices for ebook promotion
- Ways to measure the results and effectiveness of your campaign
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