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A Guide to Paid Social Advertising

Our 31-page ebook is designed to introduce the digital marketing tactic of paid social, or as it sometimes called social media advertising.

The comprehensive guide has been created by our digital marketing team, with the aim of allowing your organisation to implement social media advertising for yourselves. Or you can use the guide to better understand the service that Thrive delivers on behalf of clients.

You will learn about the shifting social landscape, from organic to paid content and the importance of utilising paid marketing tactics, as well as social algorithms and how they are changing the way you need to create content on every social platform. 

Additionally, we cover each platform - Facebook, Instagram, Twitter and LinkedIn - exploring how each works in 2019 and how to implement paid social on all of them.