Attract and convert customers through content and interactions that address the problems they're facing.

This methodology, first introduced in 2006 by the founders of HubSpot, is centred on the belief that you should not fight for the attention of your potential customers.

By creating content designed to address the problems and needs of your ideal customers, inbound marketing attracts qualified prospects whilst building trust and credibility for your business.

Instead of the old outbound marketing methods of buying mailing lists, making cold calls and praying for leads, inbound marketing focuses on creating quality content that pulls people towards you.

By aligning the content you publish with your customers’ interests, you naturally attract inbound traffic that you can then convert, close and delight over time.

What Is Inbound Marketing?

63%

of marketers say generating traffic and leads is their top challenge.

Source: HubSpot

How HubSpot makes Inbound Marketing work...

HubSpot's inbound marketing and sales software helps companies implement the inbound methodology to attract visitors, convert leads and close customers.

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