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Design & Strategise

Thriveability Plan and Buyer Personas

A complete Thriveability Plan will become the foundation of your marketing strategy for a whole year.

Your bespoke Thriveability Plan lays out the steps to facilitate a content strategy that is necessary to help you to:

  • Educate your website visitors
  • Inform them of potential solutions
  • Nurture them so they become ‘sales-ready’

By the end of the Thriveability Plan process you will have an extensive library of blog titles, premium content offer titles and summaries and email subject titles.

Find out more about the Thriveability Plan process below...

Thriveability Plan

The Thriveability Plan is not a ‘one size fits all’ document, it is a highly customised strategy for the upcoming twelve months of your content marketing.

This stage of the process is crucial as it will be a chance for your organisation to go through its sales and marketing challenges and goals, plus your expectations and hopes for future marketing. At this stage, we will be able to put you through our buyer persona workshop (outlined below), which will be the starting point for your content strategy...

Elements covered in a Thriveability Plan*:

  • Define the buyer personas you wish to attract through their website.
  • Identify the common questions that your buyer personas are asking at different stages of their research process.
  • Detail the premium content elements that need to be created to answer the questions that your personas are asking.
  • Determine a unique set of lead nurturing emails for each persona, designed to answer their questions and build further engagement.
  • Outline specific resource and blog campaigns to attract each persona to the website.

* Final cost depending on package choice.

Buyer Personas Workshop

A key part of the Thriveability Plan is actually understanding who your content is targeted at and who is going to engage with you.

Our buyer personas workshop allows us to discover key demographics, business habits, motivations and behaviours that will form the basis of your content strategy.

This stage of our process includes a personas workshop, questionnaires and interviews, where possible. All of this work will uncover the primary personas that we need to focus on together – that are ideal customers for buying your products or services. All of the follow-up content strategy, including ebooks and blogs – will be centred on ensuring they speak to these very people.

The buyer personas segment of our process will result in:

  • Opportunity to review your target audience, their needs, behaviours, motivations and how to speak to them – tone of language, content platform etc.
  • Up to four personas, fully planned and designed in professional documents for your whole team to share.
  • Advice for communicating with these personas and developing them as time goes on.
  • A strong basis for the content strategy that your Thriveability Plan is focused on.

It all starts with a call...

If you're interested in our Thriveability Plan or Buyer Personas Workshop and would like to know more, organise a free, no obligation telephone conversation with our team!