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About ROF 59

A brand new activity centre complete with restaurant and bar area, based on Aycliffe Business Park. The ROF 59 building has significant historical importance.

The Project

We were consulted about this project by the owners and their hopes for a brand identity that linked to the ROF 59 site’s incredible history, as well as a website. The leisure complex brand needed to reflect the site’s original use as an ammunitions factory during WWII.

Thrive Marketing took great care in considering the history of the ROF 59 site and incorporated it into every part of the brand identity, with a bomb and shell being the main visual element of the logo. The final brand is sleek and modern, but a clear representation of the past, we also shared this brand with the three sub-brands – bounce, climb and relax.

Overall this brand allows ROF 59 to shout about its past and storm into the future with a clear and concise identity that has also been rolled out across its responsive website, including a gallery of professional photography which shows the building’s historic features and reminders.


Brand Development, Web Design & Web Development.