Initially we had a number of meetings with Birmingham-based Queen Alexandra College, a specialist national college for the blind, visually impaired and learners with Asperger Syndrome and/or Autistic Spectrum Disorders.

From there we discussed the opportunity for an entity, now known as All Formats, which provides support for the commercial print industry, to provide braille and visually-impaired friendly print resources. Working alongside All Formats' internal marketing team and their external marketing consultant, we were able to design, develop and launch a smart, clean and accessibility-friendly website.