As our Director is one of the board members, we have long been a part of shaping the business park’s messaging and strategy. We successfully pitched for the new Aycliffe Business Park Community website and brand, which allowed us to be at the core of the park’s latest phase of development. 

The brand was produced with the idea of being clean, simple and transferable across various forms and media. We chose the green-blue shade as the main brand colour as it represents the green that has long been synonymous with the development of Aycliffe’s town, as well as the shoots of businesses that grow and thrive in the business park. The arrow shape represents the position of Aycliffe Business Park on the map and is carried through all printed material and the website.