Growing a direct-to-consumer delivery business requires a website that does more than showcase products. Hanover needed to drive customer acquisition, make it easy for new customers to check if they deliver to their postcode, and communicate their environmental impact clearly.

Thrive designed and built a website with specific functionality to support growth: a postcode checker to qualify leads and drive conversions, landing pages to support paid advertising campaigns, a plastic bottle counter tracking their environmental impact, and a dedicated new product section to promote their expanding range. The site works as a lead generation and customer acquisition tool, not just a brochure.

The result is a functional, customer-focused website that supports Hanover's subscription model and acquisition strategy. Customers can quickly check delivery eligibility, explore products, and subscribe. Hanover can run targeted paid campaigns and measure real environmental progress.