The former brand had served Three Counties well and has helped them to instil confidence and trust in their clients, making them the highly respected business they are today.

So, the challenge was to create a new brand that inspires this confidence and trust into a new generation of clients and to attract new investors, whilst showing a positive step forward for the company and maintaining the respect of their existing clients.

The Three Counties team were guided through our branding process, after which we were able to immerse ourselves in Three Counties, the people involved and their aspirations as a company. This is key to creating a brand that encompasses its core beliefs and has longevity.