We know that some businesses are still skeptical of marketing automation and whether or not it is an effective tool.
As a Hubspot Partner which uses marketing automation we know that it is worth the time.
However, if your business is still on the fence about whether or not it is for you, here are six statistics that will show the value that marketing automation adds.
6 Statistics That Prove Marketing Automation Adds Value
- Those who saw a higher ROI in 2014 were most likely to have used marketing automation software than not according to the Hubspot State of Inbound 2015 report.
- 91% of users believe that marketing automation is 'very important' to the overall success of their marketing across channels according to Marketo.
- Monthly Google searches for 'marketing automation' have grown by 22% from 12,100 in February 2014 to 14,800 in January 2015. (Source)
- 79% of top performing companies have been using marketing automation for more than 2 years according to Gleanster.
- 67% of marketing automation-users listed the technology as 'very effective/effective' according to Salesforce.
- The Hubspot State of Inbound 2015 also shows that marketing automation software users have almost no chance of receiving a lower budget.
Still unsure about whether your business should take up marketing automation in 2016? Feel free to arrange a chat with our team - the kettle is always on, so call 0845 838 7517 or email hello@thriveability.co.uk and we'll be happy to arrange a get-together!
