--- title: "Snapchat Memories: Are Snapchat and Instagram Morphing Into One?" description: Snapchat announces its latest feature - Snapchat Memories - at the same time as Instagram announces Stories - are both platforms merging into one? image: https://www.thriveability.co.uk/hubfs/Blog_Featured-Images/SNAPCHAT-1.jpg --- [![Thrive Logo](https://www.thriveability.co.uk/hubfs/thrive-logo-pink-1.svg)](https://www.thriveability.co.uk/) - [What We Do](https://www.thriveability.co.uk/what-we-do) - [About](https://www.thriveability.co.uk/about-us) - [Approach](https://www.thriveability.co.uk/approach) - [Work](https://www.thriveability.co.uk/work) - [Blog](https://www.thriveability.co.uk/blog) - [Contact](https://www.thriveability.co.uk/contact) Blog # Snapchat Memories: Are Snapchat and Instagram Morphing Into One? August 26, 2016 4 Minute Read By Sarah Burns ## Snapchat has revealed a new feature – Memories – this summer, which seemingly moves the platform away from its original premise – photos and videos that disappear. Memories allows its users to save photos in-app, making it a “mini-Instagram” feature, which means you have your own catalogue of, quite literally, “memories”. [![](http://i.amz.mshcdn.com/lFpKG2LbOaazClcbBy9OBEpnGjc=/fit-in/1200x9600/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F139221%2Fmemories_opt_in.jpg)](http://i.amz.mshcdn.com/lFpKG2LbOaazClcbBy9OBEpnGjc=/fit-in/1200x9600/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F139221%2Fmemories_opt_in.jpg) ###### Image via [Snapchat / Mashable](http://mashable.com/2016/07/08/how-to-use-snapchat-memories/#MN.mjxQNbuq9) Memories falls in line with the rest of Snapchat, as in, it may not be immediately apparent to less-able users that the feature exists and how it can be fully utilised. Snapchat Memories is an opt-in add-on, which you can access by swiping up from the camera. The app will – upon first use – ask if you’d like to import existing snaps. iPhone users will find these ‘existing’ snaps already on their phone in a folder marked ‘Snapchat’. For a full run-through of this app’s newest feature, read [this fantastic walkthrough](http://mashable.com/2016/07/08/how-to-use-snapchat-memories/#MN.mjxQNbuq9) from Mashable.   The update also comes around the same time as Instagram’s new Stories feature, which begs the question: > “Are Snapchat and Instagram morphing into one and the same platform?” **To discuss the content of this blog or how we can support your business, get in touch with our team today via email [hello@thriveability.co.uk](mailto:hello@thriveability.co.uk) or call 0845 838 7517. ** #### Share this post... [mailto:?Subject=Check%20out%20this%20post&Body=https://www.thriveability.co.uk//blog/snapchat-memories-are-snapchat-and-instagram-morphing-into-one](mailto:?Subject=Check%20out%20this%20post&Body=https://www.thriveability.co.uk//blog/snapchat-memories-are-snapchat-and-instagram-morphing-into-one) Ready to talk? ## Whether you need a new website, a branding refresh, or a marketing strategy, the first step is a conversation. We'll give you an honest view of where you are and what's worth doing next. ## You may also like to read... March 6, 2017 #### [Facebook Takes Inspiration From Snapchat and LinkedIn](https://www.thriveability.co.uk/blog/facebook-takes-inspiration-from-snapchat-and-linkedin) Facebook has been through the mill in recent years - it's fought off fierce competition from new platforms and is doing its best to remain... September 4, 2017 #### [Snapchat or Instagram: Which One Should Your Business Adopt?](https://www.thriveability.co.uk/blog/snapchat-or-instagram-which-one-should-your-business-adopt) Snapchat or Instagram? We now have a winner, in spite of the rival apps' competitiveness and similarities. June 28, 2017 #### [Snapchat Update 'Snap Map' and What You Need to Know as a Parent or User](https://www.thriveability.co.uk/blog/snapchat-update-snap-map-and-what-you-need-to-know-as-a-parent-or-user) Following the recent Snapchat update, you should ensure that your settings - or your child's settings - are safe. ![hubspot-logo-white](https://www.thriveability.co.uk/hubfs/2021%20Assets/Partner%20Logos/hubspot-logo-white.svg "hubspot-logo-white") ![google-partner-logo-white](https://www.thriveability.co.uk/hubfs/2021%20Assets/Partner%20Logos/google-partner-logo-white.svg "google-partner-logo-white") Copyright © Thrive Marketing Limited 2026 [Linkedin](https://www.linkedin.com/company/thrivehq?trk=top_nav_home/) [hello@thriveability.co.uk](mailto:hello@thriveability.co.uk) [01325 778 786](tel:01325%20778%20786)