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Snapchat Memories: Are Snapchat and Instagram Morphing Into One?

Friday 26 August 2016

4 minute read

By Sarah Burns

Snapchat has revealed a new feature – Memories – this summer, which seemingly moves the platform away from its original premise – photos and videos that disappear.

Memories allows its users to save photos in-app, making it a “mini-Instagram” feature, which means you have your own catalogue of, quite literally, “memories”.

Image via Snapchat / Mashable

Memories falls in line with the rest of Snapchat, as in, it may not be immediately apparent to less-able users that the feature exists and how it can be fully utilised.

Snapchat Memories is an opt-in add-on, which you can access by swiping up from the camera. The app will – upon first use – ask if you’d like to import existing snaps. iPhone users will find these ‘existing’ snaps already on their phone in a folder marked ‘Snapchat’.

For a full run-through of this app’s newest feature, read this fantastic walkthrough from Mashable.

 

The update also comes around the same time as Instagram’s new Stories feature, which begs the question:

“Are Snapchat and Instagram morphing into one and the same platform?”

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