If you've been looking at inbound marketing or marketing automation, you're sure to have heard of HubSpot.
HubSpot is an inbound marketing software company that helps businesses transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc.) lead generation to inbound lead generation enabling them to "get found" by more potential customers in the natural course of the way they shop and learn.
It has continually developed its marketing platform to keep up to date and be the leader for companies looking to implement inbound marketing.
If you're thinking of inbound marketing, working on lead generation or using marketing automation as part of your marketing mix, then you should definitely consider HubSpot.
1. It's a solid all-rounder
HubSpot's software offering depends largely on the price level you choose to opt for, naturally. However, you can gain access to lead flows (lead generation tool) and a sales CRM for absolutely free!
You can also use HubSpot's higher level tiers to gain access to:
- Blogging tools
- Social media publishing and scheduling tools
- Landing page, call to action and workflow tools (see below)
- COS to design and host your website on
- SEO optimisation tools (see below)
- Comprehensive analytics and reporting tools
- Email marketing tools
There is no other marketing automation software that can compare in such a way.
2. Know what you're getting - clear ROI
For the first time ever your marketing strategy is completely transparent with HubSpot. This is a great thing, because you can see where you're succeeding and where you're struggling. This gives your marketing and sales teams weekly, monthly and long-term goals.
HubSpot monitors all of the activities on your portal so you can see your overall performance (which can be aligned to company goals for visits, leads and customer targets).
With the reporting tool you can see:
- Blog performance
- Email performance
- Sources (where your visitors are coming from)
- In-depth page performance
- Keyword rankings
- Competitor analysis
Inbound's goal is to create overarching campaigns that should result in completed marketing goals. HubSpot allows you to connect the dots and see where things are doing well and not-so-well.
3. SEO worries are forgotten
Newly-improved tool 'Optimise' is building on HubSpot's Keyword tool, to allow you to improve your SEO results from inside HubSpot itself.
The Optimise tool allows you to ensure that you are meeting certain SEO criteria including meta description length, keyword positioning (including URLs, tags and blog posts etc.), plus internal linking and repetition.
This checklist works to make sure that you have all of the SEO features covered to support your inbound campaign.
4. It is the inbound marketing leader
Similarly to #1 on the list, HubSpot has actually been reviewed as the #1 inbound marketing software, by independent users on G2 Crowd.
You can use HubSpot to fulfill all of your inbound activities, including landing page creation, workflow setup and more.
5. You're supported every step of the way
HubSpot's customer service and support is second to none, in our experience. Whether you get them over the phone, via email or the Live Chat feature, their friendliness and determination to help is first class.
We would recommend HubSpot's customer service support over virtually any other platform or online tool we have worked with. They are proof that customer service does indeed go a long way.
Equally, when you sign up with HubSpot through Thrive you get the added support of Thrive as a HubSpot Partner Agency.
6. Align sales and marketing with the free CRM
HubSpot's biggest freebie is its Sales CRM.
The CRM is free to use and powers your company's marketing, allowing you to see the full potential of the marketing and sales implementation.
Monitor the activities of your customers and leads, as well as tracking your touch points including sales calls and emails.
This platform aims to help your sales reps so that they spend less time on administrative work.
Find more like this via our HubSpot topic.