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A Complete Guide To Facebook Advertising Targeting [Infographic]

Wednesday 4 October 2017

4 minute read

By Rachael Farley

Placing an ad in your customers’ social media feed is much more effective than traditional advertising.

Whether you’ve used Facebook ads for a while or you’re ready to jump on the bandwagon, now is a great time to utilise this tool.

It may come as a surprise that 93% of advertisers use Facebook on a regular basis to create their ads rather than other social media platforms, according to Social Media Examiner’s 2017 Social Media Industry Report.

Facebook is superior with their ads due to their targeting ability. If you have created an ad before, you will know that there are many different options to choose from when focusing who you want to show your content to.

The following infographic from Izea has put together every single option within the ad-making process. From location to relationship status, you will be able to effectively refine your target audience in order to achieve success (and a fantastic relevance score)!

(Image source: Izea)

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