With a series of policies to adhere to, it can be difficult to get your Facebook ad approved first time.
A 2017 report by Social Media Examiner states that ‘93% of marketers use Facebook advertising regularly, which translates to about 3 million businesses that use Facebook to market their business’. It comes as no surprise that both small and large businesses utilise this fantastic tool.
However, it can be extremely frustrating for any advertiser to determine exactly where their ads fail to meet standards. Was it the ad copy? The CTA? Facebook never gives a definite answer.
A few ads being disapproved here and there is fine but if you’re constantly getting flagged then Facebook may even decide to shut down your ad account.
Here are a few things you need to consider in order to pass the review stage with flying colours…
Consider What You’re Selling
Facebook has a blacklist of products and services you cannot advertise on their platform. Some examples are:
- Tobacco
- Illegal, prescription or recreational drugs
- Unsafe supplements
- Adult products or services
You must consider age too. For example, you would not be able to promote alcohol to an audience aged under 18.
Third Party Infringement
The review process can easily pick up on any copyrighted or trademarked content that doesn’t belong to your business. Make sure every image you use is your property or royalty-free.
Don’t Make Assumptions About Your Audience
In your ad, you musn’t make any direct or indirect implications towards the people you are targeting. This can be the policy that trips many people up as you are unable to make links to a person’s race, gender, age, financial status or many other attributes.
Check Your Grammar
As with all content, your ad copy should be proofread and checked for any grammatical errors before sending for review. Incorrect use of grammar and punctuation can lead to an ad being disapproved. This can be from something as simple as using uppercase letters to emphasise certain keywords.
Use a Functioning Landing Page
Facebook doesn’t just look at your ad but also at the URL where you are directing traffic. They will flag ads that send people to error pages as well as PDF or JPEG files. You should also consider the button you have used. This means you can’t use a ‘Download Now’ CTA but send your audience to buy a product.
Now that you know what Facebook is looking out for, your adverts will never be disapproved again!
Find more like this via Social Media.
