<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=731202&amp;fmt=gif">

13 Deadly Marketing Mistakes to Avoid for Friday the 13th

Friday 13 February 2015

9 minute read

By Thrive HQ

Avoid these disastrous marketing mistakes on Friday 13th to prevent any jinxes for your campaign!

Friday the 13th is one of the unluckiest days of days of the year, for superstitious folk at least. However, your marketing efforts certainly don't need to jinx you - just avoid these simple marketing mistakes!

1. Not doing your homework

Everyone is guilty of doing something when you're not entirely sure how to do it (like trying to build flat-pack furniture).

So you'll know that things don't always work, whether you don't know where to place a screw in a new set of drawers or don't quite understand how to use a blog to develop your online presence you can be sure it would of been easier reading the instructions in the first place.

Make sure you know what you're doing before you set off on your very own marketing adventure! 

2. Not focusing on your audience

We all know how important it is to promote new products and get your message out there but don't overlook your potential customers!

What are they missing in their life? How can you provide a solution to a problem they face in their day-to-day lives? Provide the answers to their questions to truly focus on your audience, therefore making you seem (because you are!) genius in their eyes!

3. Poor planning

So many businesses waste time, money and opportunities because they do not put enough time or thought in to their marketing plans for the year ahead. Don't be one of 'those' companies!

4. Having unrealistic expectations

Never expect immediate results. Regardless of the campaign or 'forecasted' results or target goals, expect a slow build and prepare for slow growth. Unrealistic expectations or demands, from you, or your boss, aren't going to speed up success!

Instead, constantly develop your strategy to improve on your results, just don't expect a miracle overnight!

5. Not following the crowd

Just because everyone else is doing it, doesn't mean you should be too! Even if it's just one element, don't copy your competitors. Have your own unique marketing plan where all elements work together instead of copying separate elements of a business.

6. Being 'me, me, me!'

Does your marketing content just talk about your business? How it started? How great you and your team are? Big mistake!

Your content should be directed to your potential client, aiming to grab their interest and full attention - make them like you for you (and your knowledge, ethos, proven results...), don't throw yourself in their face!

7. Being anti-social

We know how busy businesses can get. Sometimes there is just not enough time in the day to make it to a seminar or networking event. Even taking part in a Twitter hour can take up too much time of your day.

However, don't underestimate the power of connecting with other businesses, a lot of those people could turn in to potential clients. After all, if you don't make the time to talk to them, someone else will...!

8. Not being consistent

Don't let one element of your brand slip! It's important to keep everything to a high standard, whether it's the quality of your products to the quality of your content.

Keep your brand at a consistently high level and watch your reputation improve!

9. Not being mentally prepared

Marketing should be seen as an investment for your business, not an expense. If you have the wrong frame of mind and cut your marketing off before it has a chance to begin, you are setting yourself up to fail.

10. Underestimating blogging

As you have probably worked out, here at Thrive we love blogging! But we know that a lot of businesses think that blogging would not benefit their business, that's not the case! All businesses in all sectors will have interesting and insightful content that they could share with their customers (even if they don't know it yet). 

11. Getting stage fright

It's a similar point to #7, but if you have something to say, get up and say it!

I know the thought can be daunting but speaking at events and workshops can help you gain useful contacts and gain more clients. So make this the time to say goodbye to your public speaking jitters! 

12. Going overboard

Make sure you are not overusing social media platforms. Try not to bombard your followers with a mass of messages, only post relevant and interesting content that your target audience would be interested in. 

13. All talk, with no walk

Now you have thought about not what to do and prepared / planned how to market your businesses successfully, so make sure you actually get out there and implement your brand new plan!

Don't be a great business sat on top of an even greater marketing plan with no actions being made whatsoever!

To conclude...

There are many mistakes to be made in marketing, often with ways to put immediately right. What you should be aware of is those that can have a serious detrimental effect on your business. 

Also... don't forget to avoid walking under ladders and beware of any black cats crossing your path today! 

Find more like this via Seasonal Marketing.

If you're looking to embark on a website build project, whether it's completely from scratch or a site refresh, our ebook will give you the knowledge to make your project as stress-free as possible.

The Website Design Handbook for Businesses

You may also like to read...