--- title: How to Revive Poor Performance Content Marketing Campaigns description: Marketing campaigns can't always have the desired effect. We need to analyse the results of each campaign to create best performing content - here's how... image: https://www.thriveability.co.uk/hubfs/Blog_Featured-Images/DESK-MEETING-WOOD-NOTES-DISCUSSION-PEOPLE-MEN.jpg --- [![Thrive Logo](https://www.thriveability.co.uk/hubfs/thrive-logo-pink-1.svg)](https://www.thriveability.co.uk/) - [What We Do](https://www.thriveability.co.uk/what-we-do) - [About](https://www.thriveability.co.uk/about-us) - [Approach](https://www.thriveability.co.uk/approach) - [Work](https://www.thriveability.co.uk/work) - [Blog](https://www.thriveability.co.uk/blog) - [Contact](https://www.thriveability.co.uk/contact) Blog # How to Revive Poor Performance Content Marketing Campaigns April 25, 2018 3 Minute Read By Sarah Burns ## As content creators we have to accept that not every post or tweet we create will succeed. It's the same with campaigns - as hard as it might be to face. Don't see it as a failure though, see it as an opportunity to revisit your content strategy and learn from the results. ### 1. Review the 'shareability of your content ![Review the 'shareability of your content](https://media.giphy.com/media/oAALTtjMsJ4dO/giphy.gif) Look at your content's social sharing process and check that you are creating shareable content, with working social sharing links. Some content will be automatically be more shareable than others. Typically this content is visual, so consider experimenting with your format choice and break text-heavy blog posts with visuals. ### 2. Analyse what your audience really wants - and when ![Analyse what your audience really wants - and when](https://media.giphy.com/media/jMusG7sxBqCze/giphy.gif) By analysing the metrics of your content you can start to see which content is best for your audience. The best place to start is Facebook Insights which allows you to see a number of key metrics, including top performing social posts and which days and times your audience is most engaging with your content.  ### 3. Use Facebook Advertising ![Use Facebook Advertising](https://media.giphy.com/media/W1P1fHJKkam76/giphy.gif) By targeting your content based on specific indicators such as job role, interests and location, your content will be served to people who are most likely to engage. ### 4. Revisit and adapt original content ![Revisit and adapt original content](https://media.giphy.com/media/8p8E1sylIARDW/giphy.gif) Don't discard it or forget about it! Rework your content into another format, such as an infographic, video or ebook.  Consider a follow up piece that is angled differently, perhaps more industry-based or, better yet, target your personas closely. #### Share this post... [mailto:?Subject=Check%20out%20this%20post&Body=https://www.thriveability.co.uk//blog/how-to-revive-poor-performance-content-marketing-campaigns](mailto:?Subject=Check%20out%20this%20post&Body=https://www.thriveability.co.uk//blog/how-to-revive-poor-performance-content-marketing-campaigns) Ready to talk? ## Whether you need a new website, a branding refresh, or a marketing strategy, the first step is a conversation. We'll give you an honest view of where you are and what's worth doing next. ## You may also like to read... May 8, 2015 #### [Why It's Easier to Succeed with Instagram Campaigns Than You Might Think](https://www.thriveability.co.uk/blog/why-its-easier-to-succeed-with-instagram-campaigns-than-you-might-think) Instagram is a great platform for capturing the excitement of fans and with current trends. This also makes it a great place to implement... June 11, 2018 #### [Celebrating the World Cup With Thrive's Direct Mail Campaign](https://www.thriveability.co.uk/blog/celebrating-the-world-cup-with-thrives-direct-mail-campaign) Thrive is getting football fever! With the World Cup kicking off on Thursday, we recently sent World Cup kits to organisations across the... September 7, 2018 #### [It’s Not Too Early to Think About Corporate Christmas Marketing](https://www.thriveability.co.uk/blog/its-not-too-early-to-think-about-corporate-christmas-marketing) We may not have yet carved a pumpkin or lit a sparkler, but September 16th marks 100 days until Christmas. ![hubspot-logo-white](https://www.thriveability.co.uk/hubfs/2021%20Assets/Partner%20Logos/hubspot-logo-white.svg "hubspot-logo-white") ![google-partner-logo-white](https://www.thriveability.co.uk/hubfs/2021%20Assets/Partner%20Logos/google-partner-logo-white.svg "google-partner-logo-white") Copyright © Thrive Marketing Limited 2026 [Linkedin](https://www.linkedin.com/company/thrivehq?trk=top_nav_home/) [hello@thriveability.co.uk](mailto:hello@thriveability.co.uk) [01325 778 786](tel:01325%20778%20786)