--- title: Implementing Instagram Questions To Reach Your Audience description: Instagram has added a new Questions sticker to Stories for 2018 so that businesses can reach and engage their audience in a fun and informal way. image: https://www.thriveability.co.uk/hubfs/Blog_Featured_Main/INSTAGRAM-PHOTOGRAPHY-TRADITIONAL-MODERN-DIGITAL-POLAROID.jpg --- [![Thrive Logo](https://www.thriveability.co.uk/hubfs/thrive-logo-pink-1.svg)](https://www.thriveability.co.uk/) - [What We Do](https://www.thriveability.co.uk/what-we-do) - [About](https://www.thriveability.co.uk/about-us) - [Approach](https://www.thriveability.co.uk/approach) - [Work](https://www.thriveability.co.uk/work) - [Blog](https://www.thriveability.co.uk/blog) - [Contact](https://www.thriveability.co.uk/contact) Blog # Implementing Instagram Questions To Reach Your Audience October 3, 2018 5 Minute Read By Rachael Farley ## The Questions Sticker is the latest feature to make your Instagram Story exciting and, most importantly, engaging. When first introduced in July 2018, the sticker received a backlash as people jumped on the bandwagon to ask their followers for questions ([ASKfm](https://ask.fm/), anyone?), leading to friendship fallouts and mass unfollows. However, businesses and brands can use this feature to better understand and connect with their audience. Whether you want to start a Q&A session during an influencer takeover or gain feedback on your newest product, the Questions Sticker is a fun and informal way to get your audience to talk to you.  ### How To Set Up Your Question ![instagram questions sticker](https://www.thriveability.co.uk/hs-fs/hubfs/instagram%20questions%20sticker.png?width=1024&name=instagram%20questions%20sticker.png) #### **Step 1** Head to your story as usual and take a picture/video or import something you’ve already created from your camera roll. #### **Step 2** Swipe up and you will find the Questions Sticker. #### **Step 3** The Questions Sticker will already be pre-populated with the phrase, ‘Ask me a question’. Feel free to change this to something more appropriate or leave it general.  #### **Step 4** Post your story and wait for the questions to come in! #### **Step 5** Once you have received some responses, head to your story and swipe up to see your analytics. You will be able to see all of the users who have answered and what they have written. #### **Step 6** If you decide to reply to a user, it will be posted out to your story once again for others to see but the person who asked will be anonymous (unless you call them out!).  Be aware that users may share negative comments as well as positive ones. It might be worthwhile taking some questions to their DMs rather than sharing everything in the public forum of your Instagram story. **Find more like this via [Social Media](https://www.thriveability.co.uk/blog/topic/social-media).** #### Share this post... [mailto:?Subject=Check%20out%20this%20post&Body=https://www.thriveability.co.uk//blog/implementing-instagram-questions-to-reach-your-audience](mailto:?Subject=Check%20out%20this%20post&Body=https://www.thriveability.co.uk//blog/implementing-instagram-questions-to-reach-your-audience) Ready to talk? ## Whether you need a new website, a branding refresh, or a marketing strategy, the first step is a conversation. We'll give you an honest view of where you are and what's worth doing next. ## You may also like to read... September 22, 2017 #### [Make Your Twitter Profile Stand Out In 5 Easy Steps](https://www.thriveability.co.uk/blog/make-your-twitter-profile-stand-out-in-5-easy-steps) Is it time to spruce up your social media profile? August 10, 2018 #### [How Your Business Can Implement IGTV into Your Marketing Strategy](https://www.thriveability.co.uk/blog/how-your-business-can-implement-igtv-into-your-marketing-strategy) Forget 60 second videos on Instagram, because now you can publish hour long content with IGTV. November 7, 2014 #### [5 Company Blogs Worth Following To Improve Your Marketing & Design](https://www.thriveability.co.uk/blog/improve-your-marketing-by-following-these-great-blogs) We're firm believers in sharing what we know with the people who matter - you!! Try improving your marketing, content, social media and... ![hubspot-logo-white](https://www.thriveability.co.uk/hubfs/2021%20Assets/Partner%20Logos/hubspot-logo-white.svg "hubspot-logo-white") ![google-partner-logo-white](https://www.thriveability.co.uk/hubfs/2021%20Assets/Partner%20Logos/google-partner-logo-white.svg "google-partner-logo-white") Copyright © Thrive Marketing Limited 2026 [Linkedin](https://www.linkedin.com/company/thrivehq?trk=top_nav_home/) [hello@thriveability.co.uk](mailto:hello@thriveability.co.uk) [01325 778 786](tel:01325%20778%20786)