Topics: Social Media
In spite of the glowing growth of Instagram it's reported that 70% of Instagram posts aren’t seen due to algorithm changes.
Indeed, this isn't something to be disheartened about as Stories allows your content to be found at the top of a user's feed and if you use Highlights anyone that visits your profile can view that older, but relevant, content!
Whether you're using Stories to share how-tos, product launches, brand awareness, 'day in the life of' or event/workshop attendance videos, Highlights will allow you to retain this to build a 'more impressive' and strong brand.
You don't even need to start from scratch, unless you've opted out, your historical Stories uploads can be found in your Archive!
Add any of these Stories to your Highlights with this step-by-step from Instagram:
You may have noticed on our feed above that our covers are designed specifically to provide an aesthetically pleasing appearance on our profile. To do this use a free design tool like Canva to create an on-brand cover.
Remember that anyone who is allowed to see your Instagram story will then be able to see subsequent Highlights.