--- title: What Is Instagram Highlights and How Can My Business Use It Best? description: How your business can use Instagram's Stories Highlights feature to retain your old Stories for wide-reaching brand awareness and engagement. image: https://www.thriveability.co.uk/hubfs/Blog_Featured-Images/INSTAGRAM-IPHONE-HAND.png --- [![Thrive Logo](https://www.thriveability.co.uk/hubfs/thrive-logo-pink-1.svg)](https://www.thriveability.co.uk/) - [What We Do](https://www.thriveability.co.uk/what-we-do) - [About](https://www.thriveability.co.uk/about-us) - [Approach](https://www.thriveability.co.uk/approach) - [Work](https://www.thriveability.co.uk/work) - [Blog](https://www.thriveability.co.uk/blog) - [Contact](https://www.thriveability.co.uk/contact) Blog # What Is Instagram Highlights and How Can My Business Use It Best? October 8, 2018 4 Minute Read By Sarah Burns ## Instagram Highlights allows you to save and continue to share your stories long after the usual 24 hour window. In spite of the glowing growth of Instagram it's reported that [70% of Instagram posts aren’t seen](http://www.independent.co.uk/life-style/gadgets-and-tech/news/instagram-feeds-to-go-out-of-order-showing-pictures-according-to-relevance-rather-than-time-using-a6933926.html) due to algorithm changes. Indeed, this isn't something to be disheartened about as Stories allows your content to be found at the top of a user's feed and if you use Highlights anyone that visits your profile can view that older, but relevant, content! ![IMG_2448](https://www.thriveability.co.uk/hs-fs/hubfs/Blog_Content-Images/IMG_2448.jpg?width=750&name=IMG_2448.jpg) Whether you're using Stories to share how-tos, product launches, brand awareness, 'day in the life of' or event/workshop attendance videos, Highlights will allow you to retain this to build a 'more impressive' and strong brand. You don't even need to start from scratch, unless you've opted out, your historical Stories uploads can be found in your Archive! Add any of these Stories to your Highlights with this step-by-step from Instagram: 1. Go to your profile and tap **Story** **Highlights** below your username and bio. 2. Tap **+**. 3. Tap to select the story or stories you want to add to highlights, then tap **Next**. 4. Choose a cover photo and enter a story name for your highlight, then tap **Add** (iPhone) or **Done** (Android). You can add more photos or videos to your highlight at any time by tapping **Edit** **Highlight**. You may have noticed on [our feed](https://www.instagram.com/thrivemarketing/) above that our covers are designed specifically to provide an aesthetically pleasing appearance on our profile. To do this use a free design tool like [Canva](https://www.canva.com/) to create an on-brand cover. **Remember that anyone who is allowed to see your Instagram story will then be able to see subsequent Highlights.** #### Share this post... [mailto:?Subject=Check%20out%20this%20post&Body=https://www.thriveability.co.uk//blog/what-is-instagram-highlights-and-how-can-my-business-use-it-best](mailto:?Subject=Check%20out%20this%20post&Body=https://www.thriveability.co.uk//blog/what-is-instagram-highlights-and-how-can-my-business-use-it-best) Ready to talk? ## Whether you need a new website, a branding refresh, or a marketing strategy, the first step is a conversation. We'll give you an honest view of where you are and what's worth doing next. ## You may also like to read... July 22, 2019 #### [Does Your Organisation Need to Use Instagram Stories or Facebook Stories?](https://www.thriveability.co.uk/blog/does-your-organisation-need-to-use-instagram-stories-or-facebook-stories) Like a lot of things, it’s easy to get in a rut. Social media is so rapidly-evolving that it can be very easy to forget there are now new... May 10, 2019 #### [Instagram Stories: New Camera, DIY Filters and Donation Sticker All Coming Soon](https://www.thriveability.co.uk/blog/instagram-stories-new-camera-diy-filters-and-donation-sticker-all-coming-soon) Ever-evolving Instagram is due to release a host of new changes and updates, as revealed at the Facebook Developer Conference. September 25, 2017 #### [How Your Business Can Use Instagram Stories](https://www.thriveability.co.uk/blog/how-your-business-can-use-instagram-stories) As Instagram Stories celebrates its first successful year, you may be wondering what all the fuss is about. ![hubspot-logo-white](https://www.thriveability.co.uk/hubfs/2021%20Assets/Partner%20Logos/hubspot-logo-white.svg "hubspot-logo-white") ![google-partner-logo-white](https://www.thriveability.co.uk/hubfs/2021%20Assets/Partner%20Logos/google-partner-logo-white.svg "google-partner-logo-white") Copyright © Thrive Marketing Limited 2026 [Linkedin](https://www.linkedin.com/company/thrivehq?trk=top_nav_home/) [hello@thriveability.co.uk](mailto:hello@thriveability.co.uk) [01325 778 786](tel:01325%20778%20786)