Topics: Social Media
Right now, US Instagrammers are enjoying a trial of a new in-app option that allows you to buy products without leaving the Instagram app.
Instagram Checkout is expected to roll out wider once the trial featuring select major retailers is proven to be successful in a closed beta trial for a few US users.
Retailers involved in the initial beta include Adidas, H&M, Kylie Cosmetics, Nike and Zara.
It is expanding on its current Shopping posts set up, allowing customers to purchase via the tag that displays product information and prices. After clicking the product tag in the shopping post you will now be redirected to a ‘Checkout on Instagram’ option, which will allow you to pay using various online payment options and monitor shipment and delivery progress inside Instagram.
There are two opinions on how Instagram may impact e-commerce retailers once it is widely available.
There is no confirmed launch date for the UK or worldwide rollout of Instagram Checkout but it is rumoured to replace the previous suggestion that Instagram was developing a standalone app.
As an e-commerce retailer would you change your current selling strategy to focus on Instagram Checkout or does your audience still respond to traditional website selling?