Insta-stats: 20 Tips and Figures You Need to Know!

Instagram is the platform that all of us love for one reason or another, or all of us would love to get the hang of! 

Our favourite celebrities take "ugly" selfies on Instagram and it only takes a few clicks and searches to find everything from cocktail inspo to photos of "purrfect" pets and luxurious landscapes. 

If you're looking to make a go of your brand on Instagram, please consider our related materials including:

• Getting To Know Instagram: It's Not As Difficult As You Think!
• How To Get More Results By Developing Your Instagram Account
• Why We Love Instagram Videos (and You Should Too)!
• Why It's Easier To Succeed With Instagram Campaigns Than You Might Think

Additionally, after this introductory reading, we can walk you through setting up your Instagram account with our fantastic ebook.

20 Insta-stats You Need to Know!

1. More than 80 million photos were shared on Instagram each day in September 2015. [Source]
2. In a study of 55 brands, the brands posted an average of 1.5 times per day. [Source]
3. The best times to post on Instagram are Mondays and Thursdays at any time except between 3:00–4:00 p.m. in your target audience's time zone. [Source]
4. On Instagram, photos showing faces get 38% more Likes than photos not showing faces. [Source]
5. The most common posting frequency for brands on Instagram is 11–20 times per month, with almost one-third of companies measured falling into that bucket. [Source]
6. Many posts by top brands take more than 19 hours to hit 50% of their total comments, and another 10% of comments coming after 19 days. [Source]
7. In one social media study, of five industries analyzed (beauty, apparel, big box, electronics, and home goods), only 43% engaged with their consumers via Instagram, despite Instagram's 237% average follower growth rate. [Source]
8. More than 75% of Instagram's user base consists of people living outside of the U.S. [Source]
9. One brand added 36X its typical number of new followers each day during the 4 days it ran a set of sponsored posts on Instagram, increasing its follower count by 18.15%. [Source]
10. In one study, posts with 11 or more hashtags received nearly 80% interaction, compared to just 22% when using ten and 41% when using two. [Source]
11. Despite more brands posting videos than ever before (13.2% of all posts), photos still see higher average engagement. [Source]
12. On Instagram, images featuring blue as the dominant color generate 24% more Likes than images that are predominantly red. [Source]
13. There’s little correlation between caption text length and engagement rate on Instagram. [Source]
14. In 2016, 9.5% of Facebook's global mobile ad revenues (20.1% in the U.S.) will come from Instagram. By 2017, Instagram’s share will grow to 14.0% globally (28.0% in the U.S.). [Source]
15. Instagram's more than 400 million active users place it well ahead of Twitter (310 million active users) Snapchat (200 million active users), and Pinterest (100 million active users). [Source]
16. Posts tagged with a location see 79% higher engagement than posts not tagged with a location. [Source]
17. Pizza is the most popular Instagrammed food, behind sushi and steak. [Source]
18. The red heart is the most frequently shared emoji on Instagram, which is shared 79% more than the next most popular symbol, a smiling face with heart eyes. [Source]
19. Four of the top five most popular emojis are positive smiley faces (including the laughing-so-hard-I’m-crying icon). [Source]
20. Other than Instagram's own account, the most-followed Instagram account as of March 2016 is run by American singer Selena Gomez, followed by celebrities Taylor Swift, Kim Kardashian, and Ariana Grande. [Source]

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