--- title: Introducing LinkedIn’s New Group Experience for North East SMEs description: LinkedIn has revamped their Groups experience in 2018 with a focus on increasing engagement and improving usability, plus allowing users to join in on mobile devices. image: https://www.thriveability.co.uk/hubfs/Blog_Featured-Images/phones-adults-group-people-iphone.jpg --- [![Thrive Logo](https://www.thriveability.co.uk/hubfs/thrive-logo-pink-1.svg)](https://www.thriveability.co.uk/) - [What We Do](https://www.thriveability.co.uk/what-we-do) - [About](https://www.thriveability.co.uk/about-us) - [Approach](https://www.thriveability.co.uk/approach) - [Work](https://www.thriveability.co.uk/work) - [Blog](https://www.thriveability.co.uk/blog) - [Contact](https://www.thriveability.co.uk/contact) Blog # Introducing LinkedIn’s New Group Experience for North East SMEs October 10, 2018 5 Minute Read By Rachael Farley ## LinkedIn Groups is changing so that you can better manage and build your professional communities. On September 10th 2018, LinkedIn announced that they would be rebuilding Groups in order to maximise the benefits for users such as ease of access using different devices. [Director of Product LinkedIn Groups, Mitali Pattnaik](https://blog.linkedin.com/2018/september/10/unveiling-a-new-linkedin-groups-experience-a-shared-space-to-build-community) has said: > “Over the past year we’ve focused on bringing conversations to the forefront on LinkedIn, adding new features to make it easy for you to talk to your professional communities - things like being able to record and share videos, messaging from anywhere on the site, and seeing when your connections are online.” ![LinkedIn groups](https://www.thriveability.co.uk/hs-fs/hubfs/LinkedIn%20groups.jpg?width=600&name=LinkedIn%20groups.jpg) Are you already using LinkedIn Groups? If not, they’re a great way to both [share news and network](https://www.thriveability.co.uk/blog/should-i-join-linkedin-groups) with like-minded business people. With the new LinkedIn Groups, you can expect a more seamless and quicker experience, making it easier to connect with others and stay in the know at all times. ### Better Engagement LinkedIn has given users the ability to use rich media in their group posts. This means you can share original videos, multiple images and much more. Also, you will be able to edit posts and comments - ideal if you spot a small typo after hitting ‘send’. ### Responsive on Mobile Devices Groups will now be available on iOS and Android devices via the LinkedIn app, meaning you can engage with your community anywhere, anytime. Instead of having to rely on the desktop version, admins can now take management actions on mobile such as sending messages, accepting new members and filtering comments. ### Join in from Your Main Feed Conversations from Groups will now appear in your main LinkedIn Feed. You will never miss out on a member’s latest post again - simply like, share or comment in your main feed without having to navigate to the Group. ### Discover New Groups On the lookout for new Groups to join? You will be able to find communities you would be interested in contributing to using the My Network tab, available on desktop. This feature will allow you to discover similar Groups to the ones you have already joined. **Find more like this via [Social Media](https://www.thriveability.co.uk/blog/topic/social-media).** #### Share this post... [mailto:?Subject=Check%20out%20this%20post&Body=https://www.thriveability.co.uk//blog/introducing-linkedins-new-group-experience](mailto:?Subject=Check%20out%20this%20post&Body=https://www.thriveability.co.uk//blog/introducing-linkedins-new-group-experience) Ready to talk? ## Whether you need a new website, a branding refresh, or a marketing strategy, the first step is a conversation. We'll give you an honest view of where you are and what's worth doing next. ## You may also like to read... August 23, 2019 #### [How to Use LinkedIn for Effective Prospecting](https://www.thriveability.co.uk/blog/how-to-use-linkedin-for-effective-prospecting) LinkedIn is an incredibly powerful tool when used correctly, regularly and with an open mind. May 28, 2018 #### [Should I Join LinkedIn Groups?](https://www.thriveability.co.uk/blog/should-i-join-linkedin-groups) We get a lot of questions about the importance of joining social media and taking part in online conversations. June 17, 2019 #### [3 Quick Wins for Your LinkedIn Personal Profile](https://www.thriveability.co.uk/blog/3-quick-wins-for-your-linkedin-personal-profile) LinkedIn is firstly about making good impressions and secondly about building great connections. ![hubspot-logo-white](https://www.thriveability.co.uk/hubfs/2021%20Assets/Partner%20Logos/hubspot-logo-white.svg "hubspot-logo-white") ![google-partner-logo-white](https://www.thriveability.co.uk/hubfs/2021%20Assets/Partner%20Logos/google-partner-logo-white.svg "google-partner-logo-white") Copyright © Thrive Marketing Limited 2026 [Linkedin](https://www.linkedin.com/company/thrivehq?trk=top_nav_home/) [hello@thriveability.co.uk](mailto:hello@thriveability.co.uk) [01325 778 786](tel:01325%20778%20786)