Each year HubSpot brings out their insightful State of Inbound 2016 report.
When it does inbound marketers rush to see what the latest statistics, findings and figures are suggesting about our industry and its uptake by businesses across the globe.
This year's report is no different and concludes a number of fascinating insights about marketing usage.
- Inbound organisations are 4X as likely to be effective.
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1/3 of marketers think outbound marketing methods are overrated.
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Organisations that can calculate ROI are 1.6X as likely to receive higher budgets.
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Marketers struggle most with metrics-driven challenges.
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Inbound organisations with an SLA are over 5X as likely to be effective.
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40% of salespeople say getting a response from prospects is getting harder.
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Marketers think both video and multimedia platforms have the potential to disrupt.
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22% of salespeople don't know what a CRM is.
We know that this information might not have been 100% relevant to your organisation and marketing strategy but we think it's important to share updates in our industry with you - they might just have a knock-on effect in time!
To discuss the content of this blog or how we can support your business, get in touch with our team today via email hello@thriveability.co.uk or call 0845 838 7517.
