The State of Inbound Report 2015, from HubSpot, provides many examples of why inbound marketing is becoming a leading strategy for many companies!
We don't want our customers to miss out, which is why we are a HubSpot Partner - enabling you to get the most out of this great software, but also get help from a team that has been through the learning process of HubSpot and can offer real, hands-on, local help!
If you think that isn't a great offer or you're not swayed by inbound for your company yet, here are three takeaways from the new report (released September 2015) that we couldn't resist sharing!
1. Proven marketing ROI unlocks budget. But you have to be tracking ROI in the first place, which not everyone is doing.
[Source: State of Inbound 2015]
Marketing automation software - and a support team in the form of our agency, Thrive - allows you to closely monitor ROI more accurately than ever. You're in control of so much data that can allow you to push leads through the sales funnel and therefore increase customer conversion rates.
2. Marketers who check their metrics 3x+ times a week are over 20% more likely to achieve positive ROI.
[Source: State of Inbound 2015]
It is easier than ever to track your customers and leads, with our automation software packages. Thrive will help you get up and running and explain how to set up custom marketing campaigns for your different leads, current and expired customers.
3. Companies are 3x as likely to see higher ROI on inbound marketing campaigns than on outbound.
[Source: State of Inbound 2015]
Marketing automation systems make it easier to perform all of your marketing tasks in one place. Our software enables you to not only draft, design and test your blog posts and email marketing campaigns, but social media messaging and Keyword Campaigns too! Plus, we can offer in-depth metrics and analytics that will help your team to refine the marketing tools which you're struggling with!
What does that all mean for my company?
If you want more information about inbound marketing, HubSpot and our support packages - or our other services, we're happy to hear from you!
Of course, adopting inbound with automation software might not be your best next step - and we'd be happy to tell you. However, a great way of testing your customer base and what you can gain as a company from adopting inbound, is by trying some of our services.
Using Thrive's services without the metrics and software from HubSpot, can really highlight just how important inbound and automation could be to your strategy's growth.
Email hello@thriveability.co.uk or call 0845 838 7517 and ask for our Directors, Rachel and Johnny, who will be happy to organise a get together with Managing Directors or Marketing Directors keen to find out more!
