--- title: 14 Digital Marketing Statistics Worth Knowing description: The statistics you need to know when you're developing your marketing strategy and where to focus when it comes to your online marketing efforts. image: https://www.thriveability.co.uk/hubfs/Blog_Featured-Images/PEXELS_DESK_STATIONERY_CLUTTER.jpg --- [![Thrive Logo](https://www.thriveability.co.uk/hubfs/thrive-logo-pink-1.svg)](https://www.thriveability.co.uk/) - [What We Do](https://www.thriveability.co.uk/what-we-do) - [About](https://www.thriveability.co.uk/about-us) - [Approach](https://www.thriveability.co.uk/approach) - [Work](https://www.thriveability.co.uk/work) - [Blog](https://www.thriveability.co.uk/blog) - [Contact](https://www.thriveability.co.uk/contact) Blog # 14 Digital Marketing Statistics Worth Knowing March 25, 2016 6 Minute Read By Thrive HQ ## When it comes to marketing there are hundreds of statistics out there, so knowing which statistics are actually useful to your business can be tricky, to help you out here are the statistics that you really need to know. These statistics can help you develop and alter your marketing strategy, whilst helping your realise what you should be focusing on when it comes to your online marketing efforts! ### Social Media - Twitter has 320 million active users and 500 million tweets per day. ([Source](http://sproutsocial.com/insights/28-social-media-statistics/)) - Over 75% of all Internet users use some form of social media! ([Source](http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/)) - Instagram averages 80 million new photos every day, and over 40 billion photos shared in its lifetime. ([Source](http://sproutsocial.com/insights/28-social-media-statistics/)) - Most social networks are evenly split between males and females. ([Source](http://www.pewinternet.org/2015/01/09/demographics-of-key-social-networking-platforms-2/)) - Facebook has 1.04 billion daily users with 934 million accessing from their mobile device. ([Source](http://sproutsocial.com/insights/28-social-media-statistics/))  - 22% of social media marketing activities are performed by outside agencies. ([Source](http://cmosurvey.org/files/2015/09/The_CMO_Survey-Highlights_and_Insights-Aug-2015.pdf?utm_content=bufferd018f&utm_medium=social&utm_source=Webbiquity.com)) ### Email Marketing - 95% of companies using marketing automation are taking advantage of email marketing. ([Source](http://www.regalix.com/by_regalix/research/reports/state-of-b2b-marketing-automation-2015/)) - Mobile readers who open an email a second time from a computer are 65% more likely to click through. ([Source](https://www.campaignmonitor.com/resources/guides/email-marketing-trends/)) - Personalised email messages improve click-through rates by an average of 14% and conversions by 10%. ([Source](http://www.aberdeen.com/research/7635/ra-social-media-marketing/content.aspx)) - Email marketing drives more conversions than any other marketing channel, including search and social. ([Source](https://info.monetate.com/CREQ_Research.html?utm_source=M-PR-EQ-Q113)) ### Blogs - Websites with a blog tend to have 434% more indexed pages. ([Source](http://www.techclient.com/blogging-statistics/)) - 45% of marketers say blogging is the most important piece of their content strategy. ([Source](https://www.impactbnd.com/blog/25-little-known-blogging-statistics-to-boost-your-strategy-in-2016?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ImpactBrandingDesignBlog+(IMPACT+Blog))) - Marketers who prioritise blogging are 13x more likely to achieve a positive ROI on their efforts. ([Source](https://offers.hubspot.com/2014-state-of-inbound?__hstc=191390709.d3eda1f3430b618fd29a63bf9f6ac71f.1457360514856.1457360514856.1457360514856.1&__hssc=191390709.1.1457360514857&__hsfp=3258570402)) - B2B marketers that use blogs get 67% more leads than those that do not. ([Source](https://blog.hubspot.com/marketing/business-blogging-in-2015?__hstc=191390709.d3eda1f3430b618fd29a63bf9f6ac71f.1457360514856.1457360514856.1457362478609.2&__hssc=191390709.1.1457362478609&__hsfp=3258570402)) These statistics show you what impact you can make using different online marketing efforts. Hopefully these will help you to revamp your online marketing strategy or simply incorporate a different online method to your current strategy. **If you want to know more about the topics in this blog, feel free to arrange a chat with our team. The kettle is always on, so call 0845 838 7517 or email [hello@thriveability.co.uk](mailto:hello@thriveability.co.uk) and we'll be happy to arrange a get-together!** #### Share this post... [mailto:?Subject=Check%20out%20this%20post&Body=https://www.thriveability.co.uk//blog/online-marketing-statistics-worth-knowing](mailto:?Subject=Check%20out%20this%20post&Body=https://www.thriveability.co.uk//blog/online-marketing-statistics-worth-knowing) Ready to talk? ## Whether you need a new website, a branding refresh, or a marketing strategy, the first step is a conversation. We'll give you an honest view of where you are and what's worth doing next. ## You may also like to read... April 13, 2018 #### [Why Your North East Business Isn’t Too Small for Inbound Marketing](https://www.thriveability.co.uk/blog/why-your-north-east-business-isnt-too-small-for-inbound-marketing) This isn’t a sales pitch, it’s a promise. 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