--- title: "Mailchimp vs Klaviyo: Which Email Marketing Software Is Better?" description: "Confused about which email marketing software to use? We've analysed two different platforms: MailChimp and Klaviyo, so you can see which is the best fit for you!" image: https://www.thriveability.co.uk/hubfs/Blog_Featured-Images/MAC-DESK-MOUSE.jpg --- [![Thrive Logo](https://www.thriveability.co.uk/hubfs/thrive-logo-pink-1.svg)](https://www.thriveability.co.uk/) - [What We Do](https://www.thriveability.co.uk/what-we-do) - [About](https://www.thriveability.co.uk/about-us) - [Approach](https://www.thriveability.co.uk/approach) - [Work](https://www.thriveability.co.uk/work) - [Blog](https://www.thriveability.co.uk/blog) - [Contact](https://www.thriveability.co.uk/contact) Blog # Mailchimp vs Klaviyo: Which Email Marketing Software Is Better? May 30, 2018 6 Minute Read By Rachael Farley ## Is your existing email marketing software not getting you the results you want? Maybe it’s time to try something new! While social media and PPC can easily be missed or ignored by a customer, emails are sent directly to users’ personal inboxes making it a very effective form of digital marketing. In fact, email marketing isn’t going anywhere in the future according to an [encouraging statistic from Statista](https://www.statista.com/statistics/255080/number-of-e-mail-users-worldwide/): > ‘In 2017, global e-mail users amounted to 3.7 billion users. This figure is set to grow to 4.3 billion users in 2022.’ There are many different email marketing software platforms available to use on the web, best suited to different types of businesses. We’ve done the hard work for you and researched the advantages and disadvantages of two different platforms: MailChimp and Klaviyo. ### MailChimp MailChimp is now the ‘world’s leading [marketing automation platform](https://mailchimp.com/about/)’. Impressive or what? This email marketing platform is a blessing for small businesses. MailChimp doesn’t offer a free trial but rather a free account. If you have less than 2,000 subscribers and send less than 12,000 emails per month, then you don’t have to pay a penny. ![MailChimp example](https://www.thriveability.co.uk/hs-fs/hubfs/MailChimp%20example.png?width=1600&height=860&name=MailChimp%20example.png) MailChimp has a simple interface and is easy enough to use, which is great for beginners. Ready-made templates are provided so that all you need to do is personalise them to fit your brand. A major disadvantage of this platform is that you can’t send one campaign to multiple lists at the same time. Also, if you have segmented your customers incorrectly and one person features on a few different lists, then you could potentially send the same email to them more than once. ### Klaviyo Klaviyo is an email marketing platform that believes using data to drive your campaigns delivers better results. An advantage of Klaviyo is that you can easily integrate your e-commerce website to it to see how many people convert from each campaign. This makes it much simpler to analyse the ROI, rather than looking at your email data and website analytics separately. ![Klaviyo example](https://www.thriveability.co.uk/hs-fs/hubfs/Klaviyo%20example.png?width=1600&height=810&name=Klaviyo%20example.png) Another great feature of this platform is that it has built-in workflows. For example, someone may have visited your website, put something in their basket and then forgot about it. Klaviyo makes it easy to remind the customer to complete their purchase with ready made templates for abandoned carts. Klaviyo may not be suitable for start ups or small businesses due to the pricing. Unlike MailChimp, this platform is only free until you have exceeded 250 contacts or 500 email sends per month. Does MailChimp seem like the perfect tool to create beautifully designed emails? Or does Klaviyo’s easy integration with your e-commerce site seem like the best option? **Find more like this via [Email Marketing](https://www.thriveability.co.uk/blog/topic/email-marketing).** #### Share this post... [mailto:?Subject=Check%20out%20this%20post&Body=https://www.thriveability.co.uk//blog/mailchimp-vs-klaviyo-which-email-marketing-software-is-better](mailto:?Subject=Check%20out%20this%20post&Body=https://www.thriveability.co.uk//blog/mailchimp-vs-klaviyo-which-email-marketing-software-is-better) Ready to talk? ## Whether you need a new website, a branding refresh, or a marketing strategy, the first step is a conversation. We'll give you an honest view of where you are and what's worth doing next. ## You may also like to read... May 25, 2018 #### [Thrive Supports UK Medical Charity, Volunteer Medics, With Free Brand and Website](https://www.thriveability.co.uk/blog/thrive-supports-uk-medical-charity-volunteer-medics-with-free-brand-and-website) Volunteer Medics is a charity made up of UK based paramedics, Ambulance Service personnel and associated health care professionals plus... January 26, 2015 #### [Measurements and Metrics You Should Be Using to Improve Your Blogging](https://www.thriveability.co.uk/blog/measurements-and-metrics-you-should-be-using-to-improve-blogging-2015) How can you ensure that what you're blogging about is actually read, enjoyed and appropriate for your audience? Thrive investigates metrics... February 27, 2015 #### [#WorldBookDay: 6 Marketing and Design Books You Should Read](https://www.thriveability.co.uk/blog/6-marketing-design-books-you-should-read-this-year) Which marketing, design and brand books do you recommend on World Book Day? ![hubspot-logo-white](https://www.thriveability.co.uk/hubfs/2021%20Assets/Partner%20Logos/hubspot-logo-white.svg "hubspot-logo-white") ![google-partner-logo-white](https://www.thriveability.co.uk/hubfs/2021%20Assets/Partner%20Logos/google-partner-logo-white.svg "google-partner-logo-white") Copyright © Thrive Marketing Limited 2026 [Linkedin](https://www.linkedin.com/company/thrivehq?trk=top_nav_home/) [hello@thriveability.co.uk](mailto:hello@thriveability.co.uk) [01325 778 786](tel:01325%20778%20786)