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The latest updates from Thrive's digital marketing team, with helpful advice and best practices to boost your marketing efforts.

Mailchimp vs Klaviyo: Which Email Marketing Software Is Better?

Is your existing email marketing software not getting you the results you want? Maybe it’s time to try something new!

Expand Your Email Database with MailChimp Landing Pages

Creating a landing page is a great way to add new subscribers to your existing email lists or build up a new one.

6 Businesses Doing a Great Job at Email Design

Now that more businesses are embracing email marketing and the benefits it can bring it's time to rethink that generic email template and develop a unique design to ensure your emails are memorable and stand out from the overflowing inbox. 

Turn Good Email Copy into Great Email Copy

Businesses that have adopted email marketing, will notice that after a while, it seems a struggle to think of new, engaging and relevant content - it's a daunting task, almost! 

Why SMART Goals Should Be Applied to Email Marketing

SMART goals help us to smarten up our approach to targets, goals and KPIs, which is why we recommend using this goal setting framework for email campaigns.

The Four Elements Of A Successful Email Campaign

Not sure on how you can improve or update your current email campaign strategy? Breaking down your email campaigns into four key elements/stages will enable you to improve and update your campaigns, as well as increase your open and click-through rates.