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A Beginner’s Guide to Reviewing Any Website’s Traffic Performance

Friday 5 February 2021

8 minute read

By Sarah Burns

If you’re looking to increase leads, conversions, or sales, or review the visibility of your brand and website online, look no further than website traffic.

Of course, if you’re looking for conversions, leads and sales, you will need additional information, but the key starting point for any of these goals is accurately reviewing your website traffic performance.

There are lots of tools ‘out there’ to help you with this, but it can often get very complicated as you’ll probably get the sense you need to look in lots of places for accurate website traffic data.

In fact, you only need to look in one place: Google Analytics.

If you don’t yet have Google Analytics setup on your website, use this guide from Google.

4 Website Traffic Data Sources within Google Analytics

  • Unique visitors: People who visited your site at least once within the selected date range 
  • Pageviews: The number of pages viewed on your website within a selected date range 
  • Organic search traffic: A count of the people who visited your site via a search in Google or another search engine 
  • Other traffic channels: How many visitors your site gets from other channels such as Facebook and Youtube, as well as from referral traffic (visitors clicking on a link to your website from another website)

These data sets will enlighten you enough about the amount, and quality of traffic coming through to your site.

But, what about other people’s websites? 

It can be valuable to sometimes review the competition and see how your performance stacks up to local or direct industry competitors. 

With that in mind, you can use the following tools: 

  • Ahrefs
  • SEMrush
  • Serpstat

Once you’ve got access to data about your competitors’ websites, some interesting data sets to look into, to fairly compare performance and provide valuable insights about your comparative reach are: 

  • Which of their posts or products generate the most organic traffic
  • Which keywords generate the most traffic 
  • Which channels are driving the most traffic

Are you looking to boost your website performance in 2021? Our in-house experts can support your business, no matter your size or budget, reach out via hello@thriveability.co.uk or 01325 778786.

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