Blog

The Best Way to Utilise Negative Keywords on Google Ads

Google Ads focuses on two things - relevance and budget - but without realising it you may be throwing away your budget on irrelevant, and/or costly search terms.

Mar
9

14 minute read

4 New Instagram Features for Marketers in 2022

Instagram is always evolving, but it’s not just for influencers and those deadset on jumping on board the latest Reels trends.

Feb
23

14 minute read

5 Marketing Activities to Promote Your Website for Free

Websites are the ‘shop window’ of your business, whatever business that is, it’s usually the first thing that a potential customer navigates to.

Jul
7

18 minute read

What Is Off-Page SEO?

SEO is a topic that continues to evolve and change the way we as marketers and business owners develop and realign our websites and wider marketing strategy.

Jun
7

13 minute read

3 Business Must-Dos Now to Save Time & Money Later

Our lives have changed during the pandemic, and with it have our mindsets - less is more, ease and convenience is preferred, so what changes can you make now to save time and money later?

May
10

12 minute read

How Marketers Should Respond to the Apple iOS 14 Update

The Apple iOS 14 privacy update is changing the way marketers and advertisers promote their businesses using customer data - but it doesn’t have to be the end of advertising to iPhone users altogether.

Apr
30

9 minute read

Apple’s iOS 14 Privacy Update Demands Action from Marketers

Consumers are excitedly awaiting the iOS 14 update from Apple which means data tracking permissions are about to become front-and-centre of the iPhone user’s experience.

Feb
19

7 minute read

Introducing Reminder Advertising and How it Boosts Traffic & Sales

Reminder advertising is a powerful marketing tactic to keep you in the mind of your potential customers.

Feb
12

13 minute read

How to Run a Successful Virtual Event in the Covid Age

If, like me, you’re looking for the pluses to have stemmed from our ‘new normal’, one would have to be the change in work routines, and also meetings and events.

Feb
5

8 minute read

A Beginner’s Guide to Reviewing Any Website’s Traffic Performance

If you’re looking to increase leads, conversions, or sales, or review the visibility of your brand and website online, look no further than website traffic.

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