How to Measure Brand Perception
Brand perception is an important tool to measure the thoughts and feelings associated with a company.Continue Reading
We have previously written about what makes a great landing page many times over the years, but in 2021 will your landing pages convert users and do they reflect the current online design and lead generation trends?Continue Reading
If you work at a marketing and design agency as I do, you’ll know just how important it is to stay ‘on-brand’. But away from agency life, it can be easy to forget just how crucial your brand is to every single element of your marketing.Continue Reading
Whitespace is a key tool in a designer’s toolbox - it can look, to the untrained eye, like ‘empty, wasted space’, but in actual fact it’s critical to a site’s clean look, elegant layout and a web visitor’s ease of use.Continue Reading
Trust is often a word that is ‘branded’ about, but few businesses understand the benefits of being seen to be trustworthy and others assume that they are. After all, trust is something that has to be earned.Continue Reading
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