Blog

How to Measure Brand Perception

Brand perception is an important tool to measure the thoughts and feelings associated with a company.

The Anatomy of a Perfect Landing Page in 2021

We have previously written about what makes a great landing page many times over the years, but in 2021 will your landing pages convert users and do they reflect the current online design and lead generation trends?

Jan
29

15 minute read

What is Emotional Branding and Why Does it Attract Customers?

As you may have guessed, emotional branding relies on creating brand elements that play on a customer’s emotion to encourage an ‘emotional’ buy-in.

Mar
16

11 minute read

What Is Your Brand Voice and Why Does It Matter?

If you work at a marketing and design agency as I do, you’ll know just how important it is to stay ‘on-brand’. But away from agency life, it can be easy to forget just how crucial your brand is to every single element of your marketing.

Feb
14

14 minute read

Tripadvisor Rebrands and Launches ‘Review Hub’

Online travel review giant Tripadvisor has rebranded in January 2020, with a slick logomark and reduced colour palette.

Jul
26

12 minute read

The Importance of Whitespace in Website Design

Whitespace is a key tool in a designer’s toolbox - it can look, to the untrained eye, like ‘empty, wasted space’, but in actual fact it’s critical to a site’s clean look, elegant layout and a web visitor’s ease of use.

May
22

22 minute read

Why It's Time to Freshen up Your Website

Even today in the digital age we're all living in, it's easy for SMEs to become distracted by other issues and forget the need to keep their online presence updated.

Apr
15

25 minute read

5 Ways Design Allows You to Build a Trustworthy Brand

Trust is often a word that is ‘branded’ about, but few businesses understand the benefits of being seen to be trustworthy and others assume that they are. After all, trust is something that has to be earned.