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Exploring Pantone's Colour of the Year 2018, Ultra Violet

We love a good shade of purple and with deep, warm hue on trend this season, we love Pantone's Colour of the Year, Ultra Violet.

"Inventive and imaginative, Ultra Violet lights the way to what is yet to come."

Source: Pantone

Mysterious shades of purple have long been symbolic of complexities, unconventionality and artistic brilliance. "The Purple One", Prince, used the colour purple to great effect, throughout his career and he's not the only one. Purple has been symbolic in music for not only Prince, but David Bowie and Jimi Hendrix.

"The depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets."

Source: Pantone

If you'd like to shop this enigmatic colour, there are many options available including:

Pantone Colour of the Year 2018 Collection, Butter London


Face and nail kit in the official Pantone shade. Available here.

Rhinestone Weave Clutch Handbag, Amazon


A formal clutch handbag. Available here.

Arthouse Wallpaper Austin Rose Purple, Wilko


Eye-catching violet wallpaper. Available here.

Pantone has collated a number of products in the official colour, which you can find here.

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